Study On The Influence Of Mobile App On The Behavior Of Livestock Husbandry

Inner Mongolia has the largest grassland in China,and is an important national green production,processing and export base of agricultural and livestock products.Advanced animal husbandry production technology and information are an important way to realize the modernization of animal husbandry.However,herdsmen live in scattered areas,and the education level,breeding environment and breeding conditions vary.In order to accelerate the development of animal husbandry and improve the pastoral income level of farmers,it is necessary to continuously improve the channels for herders to obtain information about animal husbandry production,animal product sales and other aspects,improve the quality of information,increase the opportunity for herdsmen to integrate into the market,and strengthen the ability of herders to resist risks.Therefore,this thesis focuses on the impact of the shepherd mobile phone APP use on its information adoption behavior.First of all,this thesis analyzes the informatization situation of animal husbandry in the central and western pastoral areas of Inner Mongolia from the aspects of infrastructure construction,Internet popularization,mobile phones use,and the construction of animal husbandry information dissemination platform in Inner Mongolia.Secondly,considering the actual use of the personal and family characteristics of the herdsmen in animal husbandry,this thesis adopts multiple linear regression model and empirically analyzes the influence mechanism of the mobile APP on the information adoption behavior of the herdsmen.Moreover,the mobile APP cognition and the degree of interest perception were used as an intermediary variable for the influence of the mobile APP on information adoption behavior,and they were tested by a linear regression model.The research results show that: First,most herdsmen have realized the important role of animal husbandry information transmitted by mobile phone APP in animal husbandry production,And most herdsmen have already adopted the information they know;Second,the effective use time of mobile APP is the main influencing factor of information adoption behavior,After introducing other factors that may influence pastoral adoption behavior,It has not changed the impact of the effective use time of mobile APP on the adoption of pastoral information;Third,the effective use time of the pastoral mobile phone APP will affect the degree of cognition and benefit perception of the pastoral mobile phone APP,Then to affect the animal husbandry information adoption behavior.Finally,based on the above research,this thesis puts forward the advantages of mobile APP in the field of animal husbandry,publicize animal husbandry information through multiple channels,and ensure information timeliness and information quality.