Research On The Path Of Science And Technology Dissemination From The Perspective Of Agricultural Modernization

Agricultural modernization is the fundamental proposition of socialist modernization.In the process of making progress towards the advanced level of world agriculture with scientific agricultural production technology,mechanization of production tools,socialization of production organization,marketization of production and operation,and rural urbanization,China has formed agricultural science and technology dissemination system concerning government perform leading function,mass media plays a role of carrier,agricultural science and technology workers innovate and disseminate involving knowledge.Agricultural Science and Technology Communication not only disseminates scientific and technological information,but also involves the communication regarding body as subject and the diffusion of technology.It will be contribute to promote the progress of agricultural production tools with advanced technology,cultivate farmers’ awareness of green production,unlock the password of rural prosperity with scientific management,and give agriculture wings to take off,so that farmers can move from laborious working to smart and scientific farming to shape a modern agricultural landscape.The paper analyzes relevant reports concerning agricultural science and technology communication in People’s Daily since the completing the building of a moderately prosperous society in all respects.The research adopts the method of text analysis to deconstruct the themes,characters and reporting frame of the report.The study framework is constructed with the themes of "rice bag","vegetable basket","fruit plate" and "pot of gold" involved in the report.Moreover,agricultural science and technology workers are the source of agricultural science and technology dissemination,and they are the main force in building a moderately prosperous society in all respects and rural revitalization.They are devoted themselves to spreading the science and technology and proliferating innovation theory.Obviously,agricultural science and technology workers are subject of agricultural science and technology communication in the new era.Therefore,the science and technology communication that the research focuses on is mainly the behavioral communication of agricultural science and technology workers.At the same time,the People’s Daily,a medium for the dissemination of agricultural science and technology information,has shaped a new image of agronomists and gathered the synergy of rural revitalization through reports on a series of scientific and technological communication practices of agronomists.The study found that the series of reports with the people’s "rice bag","vegetable basket","fruit plate" and "pot of gold as the theme,regarding agronomists as the subject of agricultural science and technology communication,has created a new system of agricultural science and technology dissemination,which clarified the dissemination of agricultural science and technology in the context of rural revitalization.It is not only necessary to widely disseminate agricultural science and technology knowledge through information platforms such as the media and publicize agricultural information,but also attach importance to the dissemination of science and technology through agricultural science and technology workers.Agronomists carry out agricultural science and technology dissemination by improve the conversion rate of agricultural scientific and technological innovations,introducing scientific and advanced marketing models,cultivating farmers’ green and sustainable development concepts,helping people how to balance the value of development and ecology.