| Large population and shortage of land resources is a realistic dilemma our country is facing.As the most basic means of production,farmland is very important to our economic development and social progress.It is imperative to protect farmland well.As the main body of cultivated land,farmers play a decisive role in the protection of farmland,so it is of great significance to study farmers’ willingness to protect farmland.This paper summarizes the research results of domestic and foreign experts,takes Pingyang County of Wenzhou City as the research area,and obtains sample data of 336 farmers through field visits and questionnaires.Through sample descriptive analysis,the strength of farmers’ intention to protect farmland is understood,and structural equation model is used to conduct quantitative research on farmers’ intention to protect cultivated land.The influencing factors and influencing paths of farmers’ intention to protect farmland were found out,and the differences of different types of farmers’ intention to protect farmland were compared by using multi-group analysis.Based on the research content and results,the following research conclusions and suggestions were formed.The results are as follows:(1)There are significant differences in farmers’ intention to protect farmland,and they are all affected by behavioral attitudes,subjective norms and perceived behavioral control,with path coefficients of 0.371,0.369 and 0.237,respectively.But there are some differences in the main influencing factors of different types of farmers.(2)Due to the different characteristics of farmers,such as education level,type of cultivated land and part-time employment,their protection intentions will show obvious differences.According to the research results,it is suggested as follows:According to the research results,the following suggestions are put forward:First,make good use of policy tools,exert the influence of public opinion,and promote farmers’ willingness to protect farmland from the outside.Second,comprehensively analyze the characteristics of farmers and take corresponding incentive measures. |