Research On Influencing Factors Of Insurance Demand Of Beef Cattle Farmers In Chifeng

In recent years,with the high-quality development of the national economy,the animal husbandry economy in Inner Mongolia has been highly developed.The continuous increase of beef prices in the market has improved the economic benefits of cattle raising and promoted the continuous development and improvement of the beef cattle industry chain.While the beef cattle industry is developing rapidly,it also faces many risks.For example,high investment cost,high risk of disease,fluctuation of beef price,low reproduction rate and long production cycle,etc.,how to effectively help farmers transfer and reduce the risk of beef cattle breeding is the key to promote the sustainable and healthy development of beef cattle industry.Based on this,this paper conducted a special investigation on beef cattle farmers in Chifeng City,in-depth understanding of beef cattle insurance purchase intention and key influencing factors,and put forward targeted optimization strategies to promote the healthy development of beef cattle breeding industry in Chifeng City.First draw domestic and foreign relevant theory and literature research,combined with the actual development situation of beef cattle breeding in chifeng city insurance,combined with the depth interview of beef cattle farmers,beef cattle insurance purchase intention is constructed and its influencing factors model,respectively from three aspects: farmers,insurance companies and the government,in-depth analysis research to the influence of beef cattle insurance purchase intention,And put forward the corresponding research hypothesis.Then a total of 222 valid questionnaires were obtained by online and offline methods.The data analysis results showed that: first,the farmers’ cognition level of insurance would significantly promote the purchase intention of beef cattle insurance;The risk perception level of beef cattle breeding also has a significant promotion effect on the purchase intention of beef cattle insurance.Second,the type of insurance products will significantly promote the purchase intention of beef cattle insurance,and the premium rate of beef cattle will significantly inhibit the purchase intention of beef cattle insurance.Thirdly,the level of government subsidy can significantly promote the purchase intention of beef cattle insurance.Finally,combined with the results of questionnaire survey and statistical analysis,specific optimization strategies and suggestions were put forward from the three levels of individual farmers,insurance companies and the government to effectively improve the beef cattle farmers’ purchase intention of beef cattle insurance and promote the sustainable and healthy development of the beef cattle industry.