Study On The Benefit Linkage Mechanism Of Green Supply Chain Of Grassland Livestock Products In Inner Mongolia

The high-quality development of grassland animal husbandry is an important guarantee for the Inner Mongolia Autonomous Region to promote the steady implementation of the rural revitalization strategy.At present,the development of grassland animal husbandry in Inner Mongolia is facing problems such as poor ecological environment,low industrialization and low economic efficiency.The key to cracking these problems lies in accelerating the construction of green supply chain of grassland animal products,improving the collaboration ability of the whole supply chain,and making the majority of herders share more value-added benefits of the industry.Among them,around the characteristics of the livestock industry and green development requirements,the construction of a reasonable interest linkage mechanism is the core of ensuring the effective operation of the entire green supply chain of grassland livestock products.With the in-depth development of grassland livestock industry modernization,the intervention of green factors makes the original interest linkage mechanism of livestock products supply chain appear irreconcilable contradictions and problems;at the same time,the green supply chain of grassland livestock products requires stronger green innovation ability,cooperation ability and coordination ability of all participating subjects.Therefore,there is an urgent need to build a more reasonable interest linkage mechanism in the green supply chain of grassland livestock products.Against this background,this thesis firstly composes and summarizes the research developments at home and abroad,and reveals the formation mechanism of green supply chain of grassland livestock products based on supply chain management theory,stakeholder theory,transaction cost theory and incomplete contract theory.Secondly,combining with research data and statistics,we analyze the current situation of interest linkage mechanism of green supply chain of grassland livestock products in Inner Mongolia,and find that the current interest linkage methods among supply chain subjects mainly include market transaction,order cooperation,share cooperation,trustee service,asset income and industrialized consortium.At the same time,the interest linkage mechanism also has problems such as weak awareness of establishing close interest linkage among some herders,single way of interest linkage among business subjects,weak demonstration and driving ability of leading enterprises of livestock products as a whole,insignificant role of intermediary organizations of cooperatives,poor implementation of public policy services,and unsound laws and regulations of interest linkage mechanism.Again,from the perspective of the supply chain as a whole,a conceptual model with six potential variables,including public policy effect,green business status,willingness to cooperate,decision-making behavior characteristics,circulation characteristics and interest linkage,is constructed.Based on the questionnaire survey data of 358 supply chain stakeholders in pilot and non-pilot banner counties of Inner Mongolia pastoral modernization,structural equation modeling is applied to analyze the action law between multiple potential variables and the influence mechanism on the interest linkage.Finally,the case study method was used to further investigate the interest linkage mechanism of green supply chain of grassland livestock products.The research results show that:(1)Willingness to cooperate has a significant positive effect on the benefit linkage mechanism.Circulation characteristics do not have a significant direct effect on the interest association,but can positively influence the interest association indirectly through the willingness to cooperate.The characteristics of decision-making behavior can not only directly and positively influence the interest association,but also can indirectly and positively influence the interest association mechanism by changing the willingness to cooperate among subjects through the circulation characteristics.Green business conditions cannot directly influence the linkage of interests,but can indirectly influence the linkage of interests through two paths with the help of other factors.The public policy effect cannot directly influence the interest linkage mechanism,but can indirectly influence the interest linkage mechanism through five paths: green management status,willingness to cooperate,decision-making behavior characteristics,and circulation characteristics.(2)The factors with the greatest degree of influence under the latent variable dimensions of public policy effects,green business status,willingness to cooperate,decision-making behavior characteristics,and distribution characteristics are the strength of policy inputs and policy satisfaction(with the same standardized path coefficients),green business scale,existing contractual relationships,degree of market awareness,and sales channel stability,respectively,as well as the observed variables with the most significant influence on the benefit linkage mechanism.(3)The case study further verifies the significant positive influence of cooperative willingness and decision-making behavior characteristics on the construction of the benefit linkage mechanism,and the indirect influence of public policy effects and green business status on the benefit linkage mechanism with the help of other factors.However,the effect of circulation characteristics on the benefit linkage mechanism could not be verified.Finally,based on the above research findings,this thesis suggests improving the interest linkage mechanism of green supply chain of grassland livestock products in terms of strengthening the public policy effect,attaching importance to the green operation status of the subject,improving the market cognition of the subject,regulating the relationship between the subjects of interest,strengthening the construction of livestock products market system,improving the industrial chain of animal husbandry,and improving relevant laws and regulations.