Strategic Analysis And Countermeasure Research On The Development Of Forestry Industry In Rongxian County

Forestry is vital to the well-being of the people and the future of the nation.It is also an important link in realizing the dream of national rejuvenation and power.The new development of the new era puts forward higher requirements to the forestry industry and entrusts the forestry industry with unprecedented mission of The Times.Forestry industry is an important part of national economy,is a basic industry,but also an important way to increase farmers’ income.The forest coverage rate of Rong County is 43.39%,rich in forestry resources,and the forest area and coverage rate rank the first in the city.Rong County is one of the first batch of national experimental demonstration zones for sustainable agricultural development,the county with remarkable achievements in rural revitalization in Sichuan Province and one of the key counties of modern forestry in Sichuan Province.In this paper,the forestry industry development of Rong County,Zigong City,Sichuan Province is selected as the research object,and ecological economics theory,industrial development theory,sustainable development theory,strategic management theory and other theories are taken as the specific guidance.It integrates field investigation and data information collected from the statistical bulletin and yearbook of social and economic growth of Rong County.By referring to the development experience at home and abroad and using SWOT analysis method to study the development status of forestry industry in Rong County.Through the analysis,the following conclusions are drawn: Rongxian County has a solid foundation for the development of forestry industry.In recent years,the forestry industry occupies a gradually increasing proportion in the social economy of Rongxian County.The healthy and orderly development of forestry industry is related to the overall strategy of economic and social development of Rongxian County,but there are still some problems.In view of the current problems facing the forestry industry in Rong County,such as the low quality of the working population,the extensive management of enterprises,the short industrial chain,the weak awareness of innovation and brand,the lack of large leading enterprises with core competitiveness,the weak support of science and technology for the development of forestry industry,the unclear property rights of forestry and other practical problems,combined with the industrial development environment,The paper puts forward the strategic thinking and strategy choice about the development of forestry industry in Rongxian County,and puts forward the corresponding countermeasures according to the main research conclusions.Based on the research,the following suggestions are put forward: first,we should strengthen scientific and technological innovation to promote the high quality development of forestry industry;Second,enhance the independent innovation ability of forestry enterprises and promote the development of forestry industry cluster;The third is to extend the industrial chain,promote the development of forestry industry three industry integration;Fourth,we should increase government investment and improve the mechanism for social investment.Fifth,we should strengthen the foundation of forestry and promote the diversified development of industry.