Application Of "Songshi" Kite Pattern In Kaifeng City Image Poster

As the ancient capital of the eight dynasties,Kaifeng is a famous tourist city in China,with unique cultural and folk resources and profound historical and cultural heritage.However,at present,Kaifeng’s image is embarrassing,its popularity is not high,and its publicity is not enough.It is urgent to reshape and promote the city’s image with representative symbol resources.Among them,as an ancient capital in Kaifeng’s traditional folk crafts,"Songshi" kite pattern,which has been inherited and developed by six generations,has been widely loved by Kaifeng people for its vibrant and interesting style.However,in recent years,the "Songshi" kite technology once fell into a situation of loss,and there are few valuable documents.Therefore,this paper takes the "Song shi" kite as the research goal,and then applies the "Songshi" kite pattern to the poster of Kaifeng city image,so as to promote the image of Kaifeng City and revive the traditional handicraft of "Songshi" kite with regional characteristics.On the basis of clarifying the context and production process of Kaifeng "Songshi" kite,this paper makes an in-depth study on the application of "Songshi" kite pattern in Kaifeng city image poster design.Through the exchange with Ms.song Changhong,the sixth generation successor of the "Songshi" kite,we obtained first-hand information,analyzed its development process,cultural connotation and artistic characteristics layer by layer,and then studied the modeling,color and production process characteristics of the "Songshi" kite.On the basis of induction and summary,we systematically sorted out the pattern resources of the kite,and took this as the focus to study the coincidence between the kite pattern and the image of Kaifeng City,Explore an urban image design path with Kaifeng urban connotation,arouse or attract more people’s attention to the protection and inheritance of "Songshi" kites,so as to provide a valuable case for the publicity of Chinese urban series images.