The Transformation And Practice Of Swallow Kite Pattern In The Design Of Elephant Education VI

Chinese culture is like a starry river,and folk art is an indispensable part of traditional Chinese culture.Among numerous folk arts,kite art has a long history and is close to children’s lives.It is a popular cultural form that combines cultural and artistic forms with sports,and Zhayan kite is a highly representative kite type in the kite category.Even so,with the development of science and technology and the change of contemporary lifestyle,the Lebensraum of kite art is being occupied,and the combination of kite and our daily life is becoming less and less.At the same time,with the country’s emphasis on the inheritance and innovation of excellent traditional culture and the standardized guidance of the dual reduction policy on the education market,various educational brands and products in society that focus on children’s aesthetic education and the inheritance of traditional Chinese culture are constantly changing.How to enable children to receive more excellent traditional Chinese cultural education,how to create a unique brand image of children’s aesthetic education institutions,and stand out in the fierce education market competition,has become the focus of many educational and training institutions’ thinking.Many small and micro education brands do not have a systematic brand image design,and some children’s art education images that have already undergone brand image design are rarely combined with traditional Chinese culture.Xiangwai Education "is a team jointly initiated by multiple teachers and students from the Design and Innovation Research Institute of Jinan University,dedicated to the research and development of teaching materials and aids for children’s traditional Chinese aesthetic education courses.It is an important battlefield for cultivating the aesthetic abilities of Chinese children and inheriting and innovating excellent traditional culture.This project combines the image of Zhayan Kite with the brand image of the Children’s Traditional Chinese Education VI Design System,inheriting traditional culture and enhancing children’s aesthetic ability and cultural confidence with one stone.The full text is divided into four parts: The first part is the introduction,which mainly introduces the research background,purpose,significance,methods,and a brief analysis of the children’s brand image and Zhayan kite related content after consulting relevant materials;The second part is the theoretical research on the design of children’s aesthetic education brand VI and Zhayan kites.It discusses the origin and six classic spectra of Zhayan kites,and finally analyzes the application value of Zhayan kite pattern patterns;The third part conducts research on the VI design of extracurricular education,analyzing the design of the project from three aspects:brand overview,design positioning,and VI system design ideas;The fourth part analyzes and exemplifies the transformation of Zhayan Kite in the VI design of Elephant Education from two aspects: the dialogue between traditional patterns and modern designs,and the resonance between children’s emotions and auspicious patterns;The fifth part of the graduation project will systematically design and apply the Zhayan pattern and the "Elephant Education" brand image design,including the basic and application parts of VI design.The design aims to clarify the educational purpose and cultural attributes of extracurricular education,showcase its corporate charm in inheriting and disseminating excellent traditional culture,and enhance its influence in the competition of children’s aesthetic education institutions.