Visual Design Of Linyi Chinese Farmers’ Harvest Festival

Agriculture is important,the outline of the country,"heavy agriculture" is the tradition of our country since ancient times."Agriculture,the great cause of the world","the government does not govern chaos,farming slow is poor","civil farming farmland reclamation,farmland reclamation is more millet,millet is more national wealth"......Thousands of years of agricultural civilization in China have brought us a rich and comfortable life,laid the foundation of the Chinese nation’s emphasis on agriculture,and endowed the Chinese culture with important characteristics,making it continuous and enduring.The year 2018 saw the birth of China’s first national harvest festival for farmers,which falls on the autumn Equinox of the lunar calendar each year.The establishment of Chinese Farmers’ Harvest Festival fully reflects the country’s great attention to the "three rural" issues,as well as its profound cultural heritage.This topic Chinese Farmers’ Harvest Festival in Linyi area as the research object,a foothold in Linyi region agricultural culture,folk culture,habits and customs,cognitive belief in many aspects,such as the traditional culture of Linyi area and multidimensional,multi-angle carding and refining,summed up the access to the region’s people’s universal culture symbol,will find out the rule of visual culture symbol,Again from Linyi and surrounding areas of folk culture and art inspiration,on the basis of not divorced from the traditional cultural symbol will be combined with modern visual design technique,create a set of both rural aesthetic in line with the new era,and able to Linyi region cultural connotation of the full performance of visual design,so as to establish full of Linyi taste Chinese Farmers’ Harvest Festival visual symbols,and other regions of Chinese Farmers’ Harvest Festival to make a clear distinction.Art comes from life,is higher than life,will eventually be used in life.The visual design of Linyi Chinese Farmers’ Harvest Festival is repeatedly promoted and applied to activate it in people’s life.On the one hand,it can let more people know about festival culture,promote local characteristics and inherit local culture;Visual design,on the other hand to festival symbols into the cognitive and life,farmers is awakened people love of agriculture,at the same time drive the Linyi Chinese Farmers’ Harvest Festival brand effect,promote the economic benefits of local agricultural products,so as to inspire the broad masses of farmers actively involved in the rural construction,to meet the needs of farmers a better life,promote achieve a comprehensive revitalization of the country.