A Study On Farmers' Identification With Rural Culture Under The Rural Revitalization Strategy

Implementing the strategy of rural revitalization is the general starting point for doing a good job of the "three rural issues" in the new era.Among them,the promotion of rural culture as a "soul casting project" is not only a goal requirement of the rural revitalization strategy,but also a powerful measure to promote the final realization of rural revitalization.But at the same time,rural culture is constantly being severely impacted by waves of urbanization and modernization,and farmers' rural cultural identity is constantly being shaken,which severely constrains and affects the ultimate realization of the rural revitalization strategy.Under this background,excavating and rebuilding outstanding rural culture and enhancing farmers' rural cultural identity have important theoretical and practical significance for revitalizing rural culture and promoting rural development.This research is based on Marxist cultural view and cultural identity theory,and uses the rooted theory to construct a theoretical model of excellent rural culture under the rural revitalization strategy,and on this basis,comprehensively uses empirical case interviews and questionnaire surveys.The research method analyzes the status of farmers 'rural cultural identity and related influencing factors,and finally puts forward countermeasures and suggestions to improve farmers' rural cultural identity.The main research findings of this article:(1)The excellent rural culture required for rural revitalization is a rich cultural system,and its content mainly covers rural individual level culture,rural interpersonal level culture and rural collective level culture.Among them,the rural individual level culture includes 6 specific contents in 2 dimensions of humanity and service,the rural interpersonal level culture includes 7 specific contents in 2 dimensions of family and neighborhood,and the rural collective level culture includes 2 dimensions and 7specific contents in cultural dimension content.(2)The current overall situation of farmers' rural cultural identity is good,but there are differences in their cognitive,emotional,and behavioral levels.Specifically,rural cultural cognition and identification is weak,rural cultural emotional identification is strong,and rural cultural behavioral identification need to be improved.(3)There are also some differences in the rural cultural identity among different groups,mainly reflected in the 8 individual scholastic variables of age,family structure,education level,occupation,migrant work status,income status,usual residence and neighborhood pattern.(4)The influencing factors of farmers' rural cultural identity are concentrated in three aspects: government support is the basic factor affecting rural cultural identity;farmers' subjectivity is the fundamental factor affecting rural cultural identity;social mainstream values are affecting rural cultural identity The key factor.Based on this,the countermeasures and suggestions for enhancing the rural cultural identity of farmers in this article are put forward: First,we must adhere to the government's leadership and continue to strengthen the construction of rural culture;second,we must stimulate the farmers' main body and focus on enhancing rural cultural participation;third,we must strengthen publicity and education Create a new style of rural civilization.