Research On The Implementation Of Public Digital Culture Policy In Wuhan

The construction of public digital culture is an important node to accelerate the construction of a modern public cultural service system,and it is also the convergence point of the strategy of cultural power and digital power.The public digital cultural policy serves as a "navigation mark" for the development of public digital culture,helping to clarify the content of public digital cultural services,improve their efficiency,and contribute to the realization of public digital cultural services’ transparency,equality,and convenience.In recent years,the Wuhan Municipal Party Committee and Municipal Government,as well as the Municipal Bureau of Culture and Tourism,have worked hard to achieve the "Internet +Public Culture" construction goal outlined in the "14th Five-Year Plan for Cultural and Tourism Development," and have invested heavily in the development of public digital cultural infrastructure networks,as well as public cultural infrastructure.Although significant progress has been made in the construction and functional enhancement of the cultural cloud platform,there will be challenges in the implementation of specific public digital cultural policies,such as a lack of precise policy implementation goals and a disparity in the quality of policy executive personnel.There is a lack of information literacy among groups.This paper examines the current state and effectiveness of public digital culture policy implementation in Wuhan City from the perspective of public digital culture policy implementation,using the new public service theory,policy implementation theory,and Smith policy implementation theory,and the follow-up is based on the Smith policy implementation model.This paper examines and analyzes Wuhan’s mass cultural cloud policy implementation in depth,delves into the obstacles to Wuhan’s public digital cultural policy implementation and their causes,and finally proposes targeted countermeasures to optimize Wuhan’s public digital cultural policy implementation.This paper is divided into six sections.The first section is the introduction,which covers the background and relevance of the issue chosen for this article,as well as the relevant research on public digital cultural policy in local and international academic circles.The main notion and theoretical foundation are presented in the second section,which mainly introduces the core concepts of public digital culture,public digital culture policy and policy implementation;briefly analyzes policy implementation theory,new public service theory and Smith policy implementation model,and lays the foundation for this research.Base.The third part is an overview of the implementation of public digital cultural policies in Wuhan.This chapter first uses the literature research method to sort out the public digital cultural policies at the national and Wuhan levels,and outlines the focus and development direction of the policies;This paper analyzes the implementation status of Wuhan’s public digital culture policy from three perspectives with the main body of implementation;and then summarizes the effectiveness of policy implementation from five aspects: digital culture competitiveness,cohesion,inheritance,radiation,and security.The fourth part is the investigation and research on the implementation of public digital cultural policies in Wuhan-taking the implementation of Wuhan mass culture cloud policy as an example,based on the Smith policy implementation model,from the four aspects of the policy itself,the main body of the policy implementation,the policy target group,and the policy implementation environment.On the one hand,it constructs an analytical logical framework for the implementation of Wuhan’s mass culture cloud policy,designs and distributes questionnaires,and finally analyzes the survey results from four aspects: institutionalized norm perception,platform service function perception,overall service quality perception and platform system environment perception to reflect the policy.problems in the specific implementation process.The fifth part analyzes the reasons for the implementation obstruction of public digital culture policy in Wuhan,and analyzes the implementation obstruction of public digital culture policy in Wuhan from the perspective of the policy itself,the main body of policy implementation,the policy target group and the policy implementation environment.The sixth part is based on the Smith Model’s research on the optimization countermeasures of Wuhan’s public digital cultural policy implementation.This section makes specific recommendations based on the difficulties identified throughout the study and inquiry.