Research On The Brand Visual Image Design Of "Yi Jian Xi" Health Tea Under The Concept Of Preventive Treatment Of Disease

In 2015,the milk tea market entered the new tea drinking period.The new tea drinking became popular because of its unique taste,strong entertainment and social attributes.However,under the prosperity of the new tea drinking,there are also problems of unhealthy products and heavy homogenization tendency.Subsequently,the author investigated the existing healthy tea in the market and found that Guangdong herbal tea has health care effects,but some consumers think its brand image is not fashionable enough.Based on this situation,the author hopes to introduce the wisdom of "prevention of disease" that Chinese traditional medicine has the effect of health care into the new tea market,so as to provide more choices for the public.On the basis of theoretical research on brand visual image design,combined with the consumption psychology of new tea consumers and the traditional cultural background of traditional Chinese medicine on behalf of tea,the practice of "Yi Jian Xi" brand visual image design is carried out.On the one hand,it will promote the differentiated development of the tea market,and on the other hand,it will promote the spread of the concept of "prevention of disease" in traditional Chinese medicine in people’s daily life.First of all,through reading literature and books,the author found that the book "essence of Qing Dynasty tea" divided the tea into eight categories.Subsequently,the public health needs were investigated in combination with the classification of tea drinks,and it was concluded that consumers hoped to provide health tea drinks with the effects of beauty and beauty,dampness and toxin elimination,heat clearing and detoxification,mind nourishing and calming,blood tonifying and Qi tonifying,and stomach and intestines conditioning.Secondly,match the health formula in the Qinggong Dai tea essence with the needs of the public,sort out the tea formula that meets the modern health needs of the public,and eliminate some formulas containing medicinal ingredients,focusing on dietary supplements.Finally,through case analysis of popular tea brands,this paper summarizes the brand visual image design method based on brand positioning,brand management concept and brand cultural connotation,and applies it to the brand design of the original tea brand "Yi Jian Xi".The "Yi Jian Xi" health tea brand visual image design is carried out from the basic part and the application part.The main design contents include logo design,illustration design Poster design,store design,cultural and creative product design,online order app interface design,etc.