Dynamic Design Of Visual Image Of Sports Events

With the development of digital science and technology,the rise of digital media has promoted the transformation of China’s media industry,the integration of digital technology and sports has become more and more encrypted,and scientific and technological innovation has also given new momentum to the visual image design of sports events,creating a new feeling that the audience is difficult to experience in the visual image.With the rapid development of digital media,the communication of visual image of sports events is more from traditional media to digital media,and this change and evolution has prompted the visual image design of sports events to pursue a new direction in adapting to digital media performance,and the visual image has gradually changed from static to dynamic.Therefore,dynamic design opens the door to visual image design for sports events.The dynamic visual image presents a new look,the visual of sports events is based on digital technology,so that the audience is immersed in it,can more rapidly,actively,comprehensively and accurately transmit information,realize the better interaction between the visual image of sports events and the audience,enrich the audience’s sensory experience,create a new visual experience,and build a bright visual landscape of sports culture.Based on the dynamic perspective,the article carries out dynamic and innovative design of the visual image of sports events.First of all,in-depth research and analysis on the concepts related to sports events and the dynamic visual image of sports events;secondly,combing the development trend of the visual image of sports events to dynamic,finding the existing problems in the visual image design of sports events through questionnaire surveys and data analysis,and further exploring the reasons for the visual image of sports events from static to dynamic development,in order to enhance the image value of the event needs,in line with the media development of the communication needs of the audience needs for the three parts of the research content,Then,in view of the preliminary analysis and summary of the principles and means of dynamic visual image design,the specific design methods are summarized for the design elements such as "graphics,text,colors,and senses",and the principles followed by the transformation of the visual image from static to dynamic are summarized;finally,the design practice of the "14th Hunan Provincial Games" design project is carried out,and the design project is elaborated in detail based on the conclusions obtained from research and theoretical research.Strive to combine theory and practice to obtain the feasibility of verifying the dynamic design method.The article aims to optimize the shortcomings in the existing visual image design of sports events and create a visual image with distinctive characteristics of the 14 th Hunan Provincial Games.Try to seek innovation in the design thinking and method of dynamic visual image,explore new ideas and new paradigms for the dynamic design of visual images of sports events with urban culture and humanistic spirit,and hope to provide some theoretical and method reference for the practice of visual image shaping of sports events.