Research On Visual Image Design Of Winter Olympic Games Souvenirs

The hosting of the 2022 Winter Olympic Games has brought new opportunities and challenges to China,as well as more development platforms and research topics.The research on visual image design of Winter Olympic Games souvenirs is a breakthrough for Chinese cultural products to enter the world once again.Winter Olympic Games souvenirs are the material carriers to display the Olympic spirit,promote national culture and promote economic development.Souvenirs include souvenirs,stamps,gold and silver souvenirs authorized by the Organizing Committee of the Olympic Games,toy clothes and daily necessities in franchise stores,etc.Winter Olympics souvenirs are the bond of displaying the host country's regional culture and connecting tourist sentiment.They have irreplaceable status and value in the successful hosting of the Olympic Games and the development of Olympic tourism.It is of wide political,economic and cultural significance to carry out in-depth research on Olympic souvenirs.This paper studies the design content of the visual image of the souvenirs of the previous Winter Olympic Games.From the aspects of emblem,mascot,sports icon and cultural symbols of the Winter Olympic Games,this paper makes an in-depth analysis,summarizes the principles of visual image design of the Winter Olympic Games souvenirs,explores the visual image design of the souvenirs to be held in China,refines the regional culture,folk culture and Festival cultural symbols of Zhangjiakou,and combines the characteristics of modern media and material characteristics,carries on the department.The general idea of design and creation.This paper tries to make a comprehensive and detailed analysis of the cases,providing reference for the visual image design of the Winter Olympic Games souvenirs,hoping to help the research and development of the visual image design of the Winter Olympic Games souvenirs in 2022.Figure 49;Table 0;Reference 42.