Research On Overseas Communication Strategy Of The Peony Pavilion

The traditional Chinese opera constantly produces new forms of artistic expression corresponding to its media in the situation of the iteration and innovation of modern communication technology.Under the special background of the epidemic,it is urgent for the traditional Chinese opera to use the network media as a communication way,effectively combine the characteristics of the traditional Chinese opera art performance,and actively carry forward and inherit the traditional Chinese opera art.As one of the world’s most popular video sites,YouTube is a platform for easy communication with the world.The dissemination of opera videos of Peony Pavilion on YouTube is studied in this paper.Sample analysis method is adopted.Firstly,the overall release time of Peony Pavilion video is sorted out,representative sample videos are selected to refine the data content,and 114 sample videos with more than 50,000 viewing times are studied and analyzed.Secondly,on the basis of the analysis of sample videos,the framework theory is adopted to construct categories from three different levels:high-level,medium-level and low-level.To sum up the characteristics of different categories of content,in order to help the author study the propaganda characteristics of opera videos.It is found that the cross-cultural communication of the video content of the Peony Pavilion is not optimistic,and there are some problems in the process of the dissemination of opera.Through the study of the sample videos,it is found that under the high-level framework,the videos are concentrated in the documentary shooting category of ontology communication,and the extension communication video content is the least,but the professional production level is high.In the middle level framework,the main body of video release is concentrated in scattered ordinary individual users,and the medium length video content with higher resolution is more.Under the low level framework,the video content is mainly music performance and Chinese opera performance,and the video content is mostly with local characteristics of different kinds of Chinese opera performances.Therefore,the author finds that the problems existing in the communication process of opera art include:excessive adherence to traditional performance methods,most videos are simple handling work;There is no awareness of cross-cultural communication and few propaganda videos and videos with English subtitles;Lack of organized accounts,mostly scattered ordinary individual users type.In view of these problems,the author tries to put forward some suggestions for the government,such as guiding the organization of professional accounts to efficiently use network channels to promote Chinese opera,and providing some suggestions for realizing the innovative development of opera art,helping opera art transcend regional restrictions,and better promoting the successful cross-cultural communication of Chinese opera.