Research On The Development Of Xi’an Performing Arts Industry In The Perspective Of Integration Of Culture And Tourism

With the rapid evolution of the times,people are no longer limited to visiting tourist attractions when travelling,but are turning to the aspect of spiritual enjoyment from within,resulting in a growing market demand for cultural tourism products and an expanding impact of cultural tourism performing arts projects.An excellent cultural tourism performance not only gives tourists a deep impression of the human history and folklore of the place,but also enhances their sense of travelling when visiting the place,which makes them stay longer.In the current stage of development of domestic tourism performing arts,"immersive","live art","large-scale live art" and other fusion-type tourism performing arts such as "Qian Gu Qing" series,"Ye Shang Huang He Lou","Meng Hui Da Tang","Chu Shi Biao",etcetera.After the big hit,an ambitious TV series,"Impressions",directed by Wang Chaojia,was also released.In the process of integrating culture and tourism,it is precisely such creative tourism performing arts products that have been created.At present,China’s tourism performing arts market is developing well,and in order to ensure the healthy,genuine and stable development of tourism performing arts,we must be down-to-earth and thorough.Xi’an has an extremely strong influence,popularity,abundant resources for performing arts creation,and great market demand,combining the world’s most famous historical city,cultural city and tourist city.This paper summarises the application of relevant theories and market research analysis,and analyses the current situation of the show and the challenges of artistic management in the context of the current trend of cultural tourism integration in Shaanxi and the historical opportunity of Xi’an to become the "capital of performing arts",taking the large-scale live performance "Tuo Ling Chuan Qi" created by the Huaxia Cultural Tourism Group in Xi’an as an example.The paper also proposes solutions to the challenges,thus providing a model for other cultural tourism performance projects in China and,if possible,a brief complement to studies on the development of cultural tourism performance in China.