A Research On The Operation Of The Tourism Performance Project "The World Of Sanqing" From The Perspective Of Culture And Tourism Integration

Nowadays,cultural and tourism integration has become a must condition to promote the high-quality development of Chinese cultural tourism.Promoting tourism through culture has highly pushed the high-quality development of domestic tourism market.Consequently,domestic tourists have gradually changed from the sightseeing and leisure tourism to tourism strategies such as "tourism + culture","tourism + agriculture" and "tourism + education".Local tourism performance projects are also in full swing all around the country.From the Impression Series of Zhang Yimou,who is a famous director in China,to the Eternal Love Series of Song City performance,tourism performance has ushered in fancy development opportunities from the bustling first tier cities even to the third and fourth tier cities which enjoy a long history.In 2018,basing on the Taoist cultural background of Sanqing mountains in Jiangxi Province and the landmark scenery of Sanqing mountains,the tourism performance project of “The World of Sanqing” which was the first large-scale Taoist cultural situational dance drama in China was created by director Duan Jianping.The theme of the play is“Seeking of Taoism in a day and the enlightenment of which is thousands of years ”.The performance consists of six scenes which integrates many elements such as the natural features,customs and human feelings,historical anecdotes,cultural ceremony and philosophy of life of Sanqing mountains,with distinctive characteristics and unique style.The author divides the dissertation into five parts.First come is the introduction.In this part,the author first discusses the background and importance of the topic,then carry on with the summary of the literature from the research status both in China and abroad,it also introduces the research methods,innovations and deficiencies of this thesis.The second chapter analyzes the present state of the performance project from six aspects:project positioning,project team,project contents,project audience group,project marketing publicity and project fund management.The third chapter uses SWOT analysis method to sort out,summarize and analyze the inside merits and demerits,as well as external opportunities and threats of the performance project.Followed the analysis of the above chapters,Chapter Four summarizes the defects and deficiencies of “The World of Sanqing”,and puts forward unique personal opinions from the aspects of talents management,marketing means,professional actors,plot contents and stage audio,dance and paintings.In the fifth chapter,the author aims towards the future and gives constructive countermeasures for the tourism performance project of“The World of Sanqing”to seek out a more efficient operation mode under the time of this wave of cultural and tourism integration.The countermeasures are listed as followed: the optimization of vocational education and the expansion of composite talents;the innovation of publicity means and the creation of matrix marketing;the promotion of the welfare of the employees and the stabilization of the cast;the refine of the contents to make a coherent plots;the Integration of high-quality sources and the innovation of stage musics,dances and paintings.