Research On The Development Path Of Cultural Industry Of "Tushi Yetu Wang Fu Embroidery" In Inner Mongolia From The Perspective Of Rural Revitalization

Culture is the soul of an ethnic group,and cultural identity is the root of ethnic unity.The development of ethnic cultural industries is of great significance to promoting the protection,inheritance and innovation of ethnic minority cultures,to promoting the great development and prosperity of socialist culture,and to the construction of the common spiritual homeland of the Chinese nation.The protection and development of culture with ethnic characteristics is an important starting point and main carrier for the implementation of rural revitalization,which will help ethnic areas to walk out of the road of rural revitalization with ethnic characteristics.The report of the 20 th National Congress of the Communist Party of China emphasized that it is necessary to continue to vigorously develop the socialist market economic system nationwide,strive to build a modern industrial system that is compatible with China’s national conditions,help achieve the strategic goals of rural revitalization,and promote coordinated regional development.Therefore,effectively combine industrial revitalization and cultural revitalization,cultivate the cultural industry into a pillar industry of China’s economy as the goal,and solidly promote the construction of culturally strong areas in ethnic minority areas,and fully release the potential of ethnic culture.The ethnic cultural industry in the new era has become a new driving force and new engine for economic growth in ethnic areas.The development of the construction project of cultural power is inseparable from the supply of high-quality cultural products,Inner Mongolia Keyou Zhongqi "Tushyetu Royal Embroidery" is a representative cultural industry of Mongolia,so this paper takes the "Tushyetu Wangfu Embroidery" cultural industry as the research object,revealing the importance of the ethnic cultural industry,which not only helps to enhance the sense of cultural identity but also continuously enhances the sense of community of the Chinese nation.The first chapter of this paper mainly clarifies the relevant theories and related policies of ethnic cultural industries.Chapter 2 focuses on the rural revitalization strategy and the actual situation of its implementation in specific ethnic areas,reveals the relationship between the rural revitalization strategy and the development of cultural industries in ethnic areas,and summarizes the significance of developing ethnic cultural industries.The third chapter is the development status of the cultural industry of "Tushyetu Royal Embroidery",which clarifies the development achievements of the cultural industry of "Tushyetu Royal Embroidery" and reveals the development advantages of the "Tushyetu Royal Embroidery" industry.Chapter 4 mainly analyzes the current difficulties and reasons for the cultural industry of "Tush Yetu Royal Embroidery".Chapter 5 discusses the development path of the cultural industry of "Tush Yetu Royal Embroidery",mainly from the aspects of strengthening the dominant position of the government,building an ethnic cultural brand,improving the level of industrial innovation,increasing cultural exchanges,and improving the external influence of the industry.In the concluding part of the article,it is pointed out that it is necessary to brand the cultural industry of "Tush Yetu Wang Fu Embroidery",better adapt to changes in market demand,accelerate the optimization and upgrading of the cultural industry,and truly realize the revitalization of the cultural industry in ethnic areas.