Research On The Application Of Black Worship Culture In Brand Visual Image Design

Chinese people’s worship of black originated from rational consciousness and aesthetic taste.In the process of historical evolution and social development,this kind of worship condensed and penetrated the essence of ancient Chinese philosophy,social ideology and Chinese color aesthetics,and eventually evolved into a unique culture.Tthe author from the point of view of the design of Black worship culture in-depth research,trying to black worship culture and brand visual image design of both organic combination,explore how Black worship culture in the brand visual image design into visual elements,and from this,the research of theory and practice is carried out.This paper first collects the relevant literature for in-depth reading and combing analysis,and thus carry out the study of black cultural metaphor,Black worship and rational consciousness,the application of black in modern design;secondly,from the point of view of brand visual image design to explore the importance of color elements in design,analyze the influence of color on the audience psychology and the factors affecting the brand color setting,for the practical application of black in design;finally,according to the pre-research and field investigation,the brand positioning of the design practice project-“Bao Butong” Baogong pancake,in the development of the project-"Bao Butong" baogong pancake,baogong pancake inherent color "black" and history on behalf of Bao gong character straight,unselfish "black" face image,as well as two distinct "black" color characteristics in the "Bao Butong" baogong pancake brand visual image design in the black worship performance,and through packaging,posters,vouchers and other physical design to make a specific display.