Research On The Evaluation Of Tourism Activation Effect Of Intangible Cultural Heritage In Furong Town From The Perspective Of Tourist Perception

Intangible cultural heritage,as the link between the traditional culture of the Chinese nation and modern society,it has witnessed the personalized inheritance of ethnic culture in different places.Since 2006,the country designated the second Saturday of June each year as "Cultural and Natural Heritage Day" to raise public awareness of the intangible cultural heritage and protect the heritage of inheritance,and further strengthen the national cultural confidence and cultural identity.How to activate the intangible heritage in the intangible cultural heritage tourism and improve the sense of participation experience of tourists is also one of the issues people are currently concerned about.This paper takes Furong Town as the research object,and evaluates and researches the activation effect of Furong Town intangible cultural heritage tourism from the perspective of tourists' perception,which is beneficial to the sustainable development of Furong Town's intangible cultural heritage tourism.Based on a detailed combing of relevant research literatures on tourist perception,historical and cultural towns,intangible cultural heritage tourism and tourism activation,this paper takes Furong Town as the research object to evaluate the intangible cultural heritage tourism activation the study.Under the guidance of experiential learning theory,this research uses literature data analysis,expert consultation and AHP analytic method.After reviewing the literature and asking the opinions of experts,the index elements for the evaluation of the activation effect of intangible cultural heritage in Furong Town are clarified.From the perspective of tourists' perception,establish an evaluation system for the activation effect of intangible cultural heritage in the Furong Town.Obtain data and test the activation effect system through questionnaire,analyze and evaluate the activation system of the intangible cultural heritage in Furong Town.In order to ensure whether the index system can be applied in practice,this paper conducts a case study on the activation effect of the intangible cultural heritagetourism in Furong Town,and concludes that the mean score of the three dimensions of the evaluation of the activation effect of the intangible cultural heritage tourism in Furong Town is from experience to experience And learning,psychology,and cognition,the activation effect evaluation score is 69.47 points,and the corresponding intangible cultural heritage activation effect evaluation level is general.Based on the evaluation results,it is proposed to enhancement of tourists' intangible cultural heritage tourism experience,improvement of intangible cultural heritage activation and innovation,expand the influence range of intangible cultural heritage culture and focus on training Inheritance of intangible cultural heritage are four suggestions that are beneficial to the activation of intangible cultural heritage tourism in Furong Town.