Research On Tourism Product Promotion Of Long March National Cultural Park(Yudu Section) Based On RMP Analysis

The 25,000-mile Long March of the Red Army is a great feat in human history in the 20 th century,which not only composed a beautiful epic that can be sung and wept,but also left a rich cultural heritage of the Long March.The construction of the Long March National Cultural Park can enrich and develop the protection and utilization mode of Long March cultural heritage and enhance cultural self-confidence.This article takes the Long March National Cultural Park(Yudu Section)as the research area,and uses the RMP theory to systematically analyze the Long March cultural heritage resources,tourism market,and tourism products in the city.It also proposes a series of countermeasures and suggestions for improving tourism products.On the one hand,it has expanded the research perspective of the development of tourism products in the Long March National Cultural Park,fully exploring and enhancing the cultural taste of this segment of tourism products,thereby solving the problem of the current Long March cultural tourism products being difficult to meet the growing cultural needs of tourists;On the other hand,through the development of tourism products in the "Yudu section" and the rational utilization of Long March cultural resources,the path of economic development in the Yudu region has been expanded,promoting its sustainable tourism development.Firstly,the resources of the county are sorted out and the resource value is systematically analyzed,and the tourism value evaluation system of the Long March National Cultural Park(Yudu Section)is constructed by using the analytic hierarchy method,and the tourism value score is calculated by combining the fuzzy comprehensive evaluation method to score 78.04 points,which belongs to a relatively high level,with great development potential and development value,but its resource integration is not enough,and it is necessary to increase resource integration.Secondly,after in-depth investigation,the SPSS26.0 software is used to effectively analyze the tourism market data,and it is concluded that the tourists of the Long March National Cultural Park(Yudu Section)tend to be younger and pay more attention to tourism experience,and tourists tend to combine Long March cultural tourism resources with other resources,rather than develop Long March cultural resources alone,and industrial integration and development will be an important driving force to enhance tourism attractiveness.Finally,after analyzing the tourists’ satisfaction by using the IPA analysis method in the product analysis,it is found that the tourism products in this section have problems such as relatively single tourism form,insufficient participation and experience,fewer festivals related to the Long March culture,and insufficient infrastructure.According to the analysis results of resources,markets and products of Long March National Cultural Park(Yudu Section),four development principles are proposed: the principle of protective development,the principle of integrated development of resources,the principle of marketability and the principle of industrial integration and innovation and development,and on this basis,the specific improvement strategies of “red and green ancient combination” tourism products,“Long March +research” tourism products,“Long March + experience” and tourism products “Long March + Cultural and Creative” tourism products are respectively proposed.