Study On Cultural Empowerment Hainan Rural Tourism Under The Background Of Rural Revitalization

Implementing the rural revitalization strategy is an important decision and plan made by the Communist Party of China and the People’s Republic of China.Developing rural tourism is an important way to activate rural economic power and drive farmers to increase income and start businesses.And culture has strong cohesion and creativity,is the source of developing rural tourism to enhance creativity and improve competitiveness.In order to promote the pace of rural revitalization in Hainan and speed up the construction of Hainan free trade port,rural tourism in Hainan is also in full swing.Therefore,in order to promote the development of rural tourism in Hainan,this study conducted a general survey of rural cultural tourism resources in Hainan.Through literature review,questionnaire survey and field investigation,the culture-enabled rural tourism villages were screened.This paper conducts research on mature typical villages of rural cultural tourism in Hainan,summarizes the product types of culture-enabling rural tourism in Hainan,and summarizes the integration methods of culture in the development of rural tourism in Hainan.This study combined the tourism experience theory and the industry integration theory to design the questionnaire,and adopted a combination of online and offline data distribution and recovery.SPSSAU software was used to analyze the collected information,to understand the tourists’ perception of cultural elements in the process of rural cultural tourism,their preference for rural cultural tourism attractions,and their willingness to experience culturally enabling tourism projects,and to summarize the current status of the development of rural tourism in Hainan with cultural empowerment.The results show that: The development of rural cultural tourism in Hainan has achieved some good results in recent years,which provides valuable experience of culture-empowered rural tourism for reference.At the same time,there are some problems in the development of rural cultural tourism.In the study,the author diagnoses the factors restricting the development of rural cultural tourism,and finally puts forward the relevant countermeasures and suggestions of cultural empowerment of rural tourism in Hainan.It is expected to provide some references for the promotion of rural revitalization work in Hainan.