Study On High-Quality Development Of Red Tourism In Shaoguan City Based On PSR Model

So far,Red Tourism has become an important part of Tourism in our country,and it has played a positive role in promoting tourism development as well as revolutionary traditional education and patriotic education.More and more scholars are paying increasing attention to the high-quality development of Red Tourism since our economy has entered the stage of high-quality development.However,there has still been lack of comprehensive and systematic research on the high-quality development of Red Tourism in theory or practice.Shaoguan City is rich in red tourism resources.The high-quality development of Red Tourism can help promote Shaoguan’ s tourism and build a beautiful city.Therefore,the high quality development of Shaoguan’s R ed tourism is not only the requirement of the Times but also the need of national strategic deployment.Based on the Theory of Sustainable Development,Tourism System Theory and the Theory of Tourism Supply and Demand,this paper follows the theoretical model of "pressure-state-response"(PSR)and applies such research methods as Literature Method,Questionnaire Method as well as Statistical Analysis Method and so on.This thesis analyzes the current situation of Red Tourism development in Shaoguan City,Guangdong Province and accordingly put forwards some measures to boost the development of Red Tourism in Shaoguan City.This paper has analyzed the pressures facing the high-quality development of Red Tourism and determines the pressures factors(Supply of red tourism products and services,including scenic infrastructure,scenic supporting facilities,red tourism characteristic products and services,Red Tourism integrated development),state factors(Red Tourism resources,Red Tourism market,Red Tourism routes and Red Tourism classic scenic spots)and response factors(high-quality products,high efficiency policies,high-quality personnel and high-tech investment)within the framework of PSR for the indicator system of high-quality development of Red Tourism.Based on the result analysis of high-quality development of red tourism in Shaoguan City,the study found that(1)although the surveyed tourists had an overall satisfaction with Red Tourism in Shaoguan,some specific products and services could not reach a satisfactory degree,such as the infrastructure of the scenic spots,the experience of red tourism products,the integrated development of Red Tourism and other tourism,and the degree of wisdom of the scenic spots.(2)According to the statistical analysis,the four aspects of the supply of Red Tourism products and services,namely the integrated development of scenic infrastructure,scenic supporting facilities,special products and services,and Red Tourism,have a significant positive impact on the overall satisfaction of tourists.According to the finding,the paper has put forward feasible measures to boost the high-quality development of Red Tourism in Shaoguan City from the perspectives of high-quality products,efficient policies,top-quality talents and high technology.