| This thesis is based on the innovative design approach of food culture,from visual psychology,visual elements and market demand for design research purposes.Through actual research,data analysis and market demand comparison and quantitative expectations.Especially in the catering industry,the flow of people,logistics development of the developed data and regional food culture as a guide.Aiming at the research object and marketing model positioning analysis with the "Zheduoxian" brand as the design and analysis,based on the comparative analysis of regional food culture differences,we pay attention to the positioning combined with changes in market demand.Led by the innovative design concept,objective market research and analysis extracts visual elements that conform to the regional nature and brand attributes of the brand,and strives to solve the brand value and market benefits of "Zheduoxian" catering in the design.From research and analysis,data sources,communication of customer design needs.Make full use of brand design attributes to promote the design concept and the possibility of implementing the plan.A rigorous design process that incorporates market demand,including a demonstration of the normative design process for design materials.The paper summarizes the implementation strategy and subsequent outlook of the brand value,and tries to give a feasible reference basis for brand design in similar markets through standardized design theoretical basis and design process. |
