Research On Online Series Of Major Themes

With the advent of the era of "Internet plus",the influence of online series has been soaring up,which continuously showing a positive development trend,and the audience size has been extended considerably.It is worth noting that,in January 2020,the General Office of the State Administration of Radio,Film and Television issued the "Notification on Establishing a Library of Major Theme Network Film and Television Project and Announcing the First Batch of Selected Projects",announcing the new appearance of this new type of major theme network drama.Online series of major themes have become the "blockbuster" with their youth narrative,omniscient narration,Horizontal view,warm realism and the sense of network.Online series of major themes have led the trends of creation of high-quality online audio-visual films and TV,among which "You Are My Glory" has been acclaimed as a phenomenal work.This article adopts theories such as film and television narratology,art,communication and marketing to analyze and study major online series.This study sorts out the concepts and types of online series of major themes,attempting to clarify the characteristics and innovative approaches of online series of major themes,and combines studies on certain cases to conduct operational research and promote analysis of further depth.The first chapter mainly sorts out and summarizes the definition and development process of major online series,and then explores the division of their types;The second chapter elaborates the characteristics of major online series in detail,sorting out its narrative characteristics,theme shaping,sense of network building,etc.The third chapter selects the popular drama You Are My Glory,analyzing its operation methods and explores its success factors from three aspects:theme selection,IP development,and integrated marketing;The fourth chapter discusses the next development approaches of online series of major themes,mainly from the aspects of top-level empowerment,theme diversification,reverse output,social communication,etc.,aiming at providing a possible optimization approach for the development of major theme online series in China.