From The Perspective Ofgovernment-enterprise Collaboration Study On The Active Utilization Of Ru Porcelain Intangible Cultural Heritage Tourism

In terms of reflecting the national culture and spirit,the intangible cultural heritage is described as a "living fossil",which contains the production and life wisdom of the working people.Its methodology and life view of mutually beneficial and harmonious coexistence with nature are the spiritual wealth of the nation.However,most of the intangible cultural heritage,due to the failure to produce direct economic benefits,failed to attract people’s high attention,the lack of protection and inheritance of the power,leading to a part of the intangible cultural heritage is on the verge of disappearing.Ceramic class is an important part of intangible cultural heritage,widely distributed in our country,as of July 2022 national and provincial ceramic intangible cultural heritage has 255,but the real development and utilization and few economic and social benefits,although part has been included in the provincial intangible cultural heritage list,but still a successor,hopeless.Therefore,under the background of the era of cultural and tourism integration,it is of great significance to explore the active utilization path and mode of ceramic intangible cultural heritage tourism for the protection and inheritance of ceramic intangible cultural heritage and the maintenance of national spirit and culture.By using literature analysis,interview research and case analysis,Using the theory of cultural cycle,the theory of cultural reproduction and the Porter diamond model,Taking the intangible cultural heritage of Ru porcelain as the research object,Discuss how to combine ceramic intangible cultural heritage with tourism industry from the perspective of government and enterprise cooperation,Analyzing its cultural connotation and market attributes,To realize the tourism activation of the ceramic intangible cultural heritage,And further explore the relationship between cultural reproduction and cultural cycle in the activation of ceramic intangible cultural heritage tourism,the relationship between ceramic intangible cultural heritage tourism activation and industrial competitiveness,on this basis,Identify and construct the ceramic intangible cultural heritage tourism activation and utilization path model;last,Take the intangible cultural heritage of Ru porcelain as an example to conduct an empirical application research on this path.Through ceramic intangible cultural heritage tourism activation the application of "double path" model,according to the development of your porcelain intangible cultural heritage and insufficient,put forward your porcelain intangible cultural heritage tourism activation needs from ceramic intangible inheritance,ceramic intangible landscape,ceramic intangible tourists and living ceramic intangible cultural level,through the government and enterprises in different levels of leading and participation,on the premise of guarantee cultural heritage,strive to build ceramic intangible tourism industry market competitiveness,improve industrial economic benefit,realize the sustainable development of regional ceramic intangible cultural tourism.