Research On The Integrated Development Of Intangible Cultural Heritage Protection And Tourism In Qingcheng Mountain From The Perspective Of Community Participation

Intangible cultural heritage is a living cultural heritage centered around human beings.In recent years,research on the combination of intangible cultural heritage protection and tourism development has become a hot topic of concern.The integrated development of intangible cultural heritage protection and tourism is not only related to the protection and inheritance of intangible cultural heritage,but also to the sustainable development of the tourism industry,and also to the economic development of tourism communities.As the world cultural heritage sites and the birthplace of Taoism,Qingcheng Mountain in Sichuan has a strong historical and cultural deposits.At present,Qingcheng Mountain has successfully applied for more than 10 intangible cultural heritage projects,including traditional sports,traditional handicrafts,folk music,folk activities and other intangible cultural heritage projects.At the same time,many traditional handicrafts are applying for intangible cultural heritage protection projects.The economic development of Qingcheng Mountain can not be separated from the development of tourism industry.These intangible cultural heritages reflect the unique tourism cultural resources of the local area and enhance the tourism attraction.The role of local residents as inheritors and protectors of intangible cultural heritage cannot be ignored,which is also the key to the integrated development of local intangible cultural heritage protection and tourism.As an effective way,community participation can help achieve the integrated development of intangible cultural heritage protection and tourism.It is inevitable to add community participation in the research on the integrated development of intangible cultural heritage protection and tourism in Qingcheng Mountain.Based on the perspective of community participation,this paper takes Qingcheng Mountain as a research case,and takes local residents as the main survey objects.It conducts a questionnaire survey and semi-structured interviews,and carries out case analysis on related cases.On the basis of combing the types and values of intangible cultural heritage in Qingcheng Mountain,the current situation of tourism development,the current situation of intangible cultural heritage protection,the current situation of integrated development of intangible cultural heritage protection and tourism,this paper analyzes the current situation of integrated development of intangible cultural heritage protection and tourism under community participation,and points out the problems of Qingcheng Mountain residents in the process of participating in the integrated development of intangible cultural heritage protection and tourism: community residents lack the awareness and ability to participate in the protection of intangible cultural heritage,the effective supply of local intangible cultural heritage tourism products is insufficient,and the information channels for community participation need to be expanded.Finally,this paper proposes the model and mechanism to promote community participation on integrated development of intangible cultural heritage protection and tourism in Qingcheng Mountain.