| Language is the carrier for human beings to communicate with each other,express ideas and inherit culture.Every change and progress of human society drives the continuous development of language.With the development of science and technology,human civilization has entered the network era.As the product of language development in the new era,network catchwords represent the emerging media choice for human beings to express their views and feelings in the network era.At the same time,the humorous expression style and concise expression form of the network catchwords coincide with the aesthetic pursuit and psychological characteristics of contemporary college students,so the network catchwords spread rapidly among college students and are highly respected.However,because college students’ outlook on life,world outlook and values are still in the formative stage,they are extremely vulnerable to external factors,and there is a phenomenon that the network catchwords have their own flaws and weaknesses,which will lead to the negative impact of the network catchwords with the popularity of the network catchwords among college students.This text is divided into three parts.The first part is an overview of network buzzwords and college students’ ideological behavior.It mainly expounds the meaning of network buzzwords,classifies their types according to the characteristics of different network buzzwords,and analyzes the relationship between network buzzwords and college students’ ideological behavior.The second part is about the influence and reasons of network catchwords on college students’ thoughts and behaviors.It dialectically analyzes the positive and negative influence of network catchwords on college students’ thoughts and behaviors from an objective perspective.The third part is aimed at the influence and causes listed in the second part,and probes into the countermeasures of network buzzwords to guide college students’ ideological behavior from the four angles of subject,content,university and environment,so as to improve the timeliness of ideological and political education. |
