Research On The Design Of Integrated Innovation Path Of Creative Agriculture In The Context Of Experience Economy

With the advent of the era of experience economy,the value of experience embedded in creativity is gradually emerging and is being valued by all walks of life.Compared with developed countries,China’s agricultural development is still in a rough and low value-added situation,and there is an urgent need to accelerate the transformation and upgrading.Creative agriculture gives agriculture a rich humanistic connotation and consumption scenarios through unique creative activities and products,becoming a new growth point for agricultural development in the new era and is also a new driving force to boost rural revitalisasion and development.However,due to the complex innovation elements faced by creative agriculture in the process of promotion,it also puts forward new requirements on design methods and design thinking.Taking integrated innovation as the research perspective and based on the complexity of the content of creative agricultural products,the diversity and dynamics of user needs and the complexity of team management,this paper adopts an interdisciplinary research method and integrated design thinking,comprehensively sorts out user needs and experiences,focuses on the strategic elements,design elements and practical elements in creative agriculture,and deeply analyzes the design and operation mode of building a user-demand-centered experience-based creative agricultural brand led by integrated thinking and comprehensive innovation.Through excellent case studies at home and abroad,this study innovatively proposes the idea of constructing a design path by building an innovation value chain,generating an innovation driver,innovating a characteristic experience and creating a branding matrix.This study focuses on the use of advanced innovation theory,efficient resource integration to achieve personalized user experience creation,and systematically proposes a set of integrated innovation design path and method theory in creative agriculture with experience as the core as well as multi-dimensional construction,multi-element combination,multi-industry participation and multi-method implementation,concluding that the development of creative agriculture should take user needs as the starting point,be led by integrated thinking,combine with its own resource endowment advantages and the experiential development of special products in order to meet market demand and enhance the economic value of agriculture.In this way,the added value and competitiveness of agricultural products can be improved and more possibilities for the development of agricultural specialties in China can be explored.It plays a guiding role for the development of creative agriculture in the future.