A Study On The Aesthetic Characteristics And Textual Narration Of The "Colored Bar House Model" In Domestic Animation Movies

Horgos Colorful Bar House Film Co.,Ltd.was established in 2015 with the investment of Light Media.It is a comprehensive film and television company mainly focused on animation,comics,and movies.Its animated films such as "Big Fish and Begonia","Wind Language Curse",and "Nezha’s Demon Child’s Birth" have caused significant reactions in recent years.Relying on the industrial layout of Beijing Enlight Media,the Color Stripe House has abundant financial support since its inception,and has established a series of complete industrial chains from comics,animated films,games,derivative licensing,etc.,showing the integration and change of the animation film industry under the Internet background.As a mode of animation film production,the "Colorful Bar House Mode" retains ethnic themes such as myths and legends as the main content of animation film production.At the same time,it actively explores the era expansion of animation themes and seeks new directions for content production based on the ethnic characteristics of the work.Relying on the development of the contemporary internet,the "colorful bar house model" in the production and consumption of movies is more closely related to the aesthetic demands of contemporary audiences,representing a beneficial exploration made by the animation film industry in the current context of internet+.What is the ’Stripe House Mode’? What are the characteristics of the animation film industry under the "colorful bar house model" compared to other film industries? This is the focus of the first chapter of this article.The first chapter defines the concept of the "Stripe House Model",and explains the practical foundation and inevitability of the "Stripe House Model" through the review of the creation process of domestic animated films and the development model of the domestic animated film industry.Chapter 2starts from two aspects: technology and art,classical and modern,and compares early animation creation to analyze the aesthetic characteristics of animated films under the "colorful bar house model".Compared to traditional animation creation,animated films under the "Colorful Bar House Mode" have undoubtedly made greater progress in terms of national cultural connotations and artistic forms of expression.On the basis of adapting traditional themes,they demonstrate humanistic care for social reality.Moreover,the creation of animated films under the "Colorful Bar House Mode" is supported by digital technology,which has improved the visual expression of animated films and achieved a harmonious coexistence of technology and art.The third chapter aims to analyze the transformation of narrative structure in domestic animated films under the "Stripe House Mode" and explore the impact of this transformation in narrative structure.Since the introduction of animated films to China,the growth model and dramatic linear structure have become the main modes of domestic animation creation due to their simplicity and comprehensibility.With the advancement of digital technology and the development of popular culture,the narrative structure of animated films under the "colorful bar house model" has also shown new characteristics.Chapter 4discusses the future improvement space of the "Colorful Bar House Model".The study found that animation films are generally oriented to the public.Focusing on the audience’s increasingly personalized and diversified film consumption needs,animation film production under the "colorful strip house model" uses modern technology to connect national symbols such as traditional buildings and costumes,and provide the audience with a Defamiliarization aesthetic,The shaping of character images and the construction of narrative structures are closely aligned with the aesthetic interests and emotional demands of the audience in the current cultural context.Under the support of "Internet plus",animation film production is increasingly close to the needs of the audience,and the ways of making profits are also increasingly diverse.With the acceleration of the industrialization process of domestic animation,forming an animation brand and extending the animation industry chain will be an important direction for the development of the animation industry in the future.