Study On The Resistance War Propaganda Of Newspaper And Film Advertisement In Xi’an During The War(1931-1945)

Since the September 18th Incident,the Chinese nation entered an unprecedented crisis.Xi’an was not at the center of the war,but it repeatedly suffered heavy losses.During this period,the war had great strikes on various industries,and the film and newspaper industries in Xi’an also experienced lots of twists and blows during this period,surviving and developing difficultly.In journals,as an important component of the journal,supplement,recorded commercial advertising information which reflected the appearance of the city indirectly during the current period and had a direct connection with the cultural consumption of the people.In the film advertisements,the " Resistance War" elements were brought in from the regular issues to the supplements,which had a positive educational effect on fans and even readers for a long time.Under the dual interaction of the media of journals and films,people acknowledged the movies about the resistance war through the information in journals,and then entered the cinemas to receive the educational functions of resistance war movies.In the promotion of resistance war films,under the dual demands of resistance war and commerce,a unified community was formed for the consumption of film culture and the promotion of resistance war culture in Xi’an.Xi’an film merchants also used this medium to play a dual role in the resistance war for the people.In addition to the educational characteristics of the film itself,in journals,it had a driving effect in the text and images of newspaper advertisements.This paper is divided into five parts.Part 1 discusses the development overview of the journal and film industries during this period.Part 2 aims at analyzing the different types of discourse in the resistance war.Part 3 discusses the promotional context in these progressive content,focusing on how the national semantics are reflected in the film advertisements.Part 4 discusses the strategies used in film advertisements acting on readers,and takes the Epang Palace Grand Theater as an example for analyzing.Part 5 discusses what role it played in the long history and what contributions it made to Xi’an.Regarding the research methods,multidisciplines are used,such as communication,literature,visual communication,war studies,international relations,and popular psychology.Finally,through research,the unique feature of the resistance war in Xi’an was presented during this period,which embodied in journal and film advertisements.