Study On The Visual Image Design Of Urban Tourism Brand

As the material space and spiritual field of human existence,city has its own unique urban context and urban memory,and inherits unique stories.As the country continues to support the tourism industry and its own development,tourism further promotes the growth of local GDP,and the development of urban tourism industry has received more attention.Many cities have begun to focus on tourism construction and carry out a series of tourism resources development work,and have issued a series of measures to try to attract tourists’ attention,so as to make tourists visit,play and consume Purpose.In many tourism cities,how to stand out and attract people’s attention requires the construction of tourism image to be different.Brand is a business concept,mainly for a certain product and service,is an important means of marketing.Shaping the visual image of urban tourism brand is the most important impression and window for the outside world to understand urban tourism.It reflects the overall face of urban tourism resources and integrates the cultural connotation of urban tourism resources.As the face of urban tourism brand,visual image design can show the appearance and development of urban tourism in the fastest and most intuitive way,and convey the external image of urban tourism brand,the value of urban tourism brand and other factors to the public through visual symbols.Through the font,logo,color,pattern and other elements of the whole system,the city tourism brand can be condensed into visual symbols with the nature of communication,which is more conducive to the dissemination of its own city tourism brand.Yuncheng is rich in historical resources,dotted with historic sites,rich in human resources,as brilliant as stars,beautiful in natural resources and scenery,and has a high potential for development of tourism brands.In this context,I take Yuncheng City as a design practice case and visual communication design as a perspective to study the visual image design of tourism brand in Yuncheng City.First of all,it studies and analyzes the theories and contents of brand,city tourism brand,city tourism brand visual image,etc.;secondly,it makes a comprehensive comparative study on the successful cases of domestic other city tourism brand visual image design to provide design ideas for my design practice;thirdly,it analyzes the current situation of Yuncheng tourism brand image design and construction and Yuncheng tourism Finally,it analyzes the tourism resources of Yuncheng City,excavates some local regional characteristics and humanistic connotation,presents the tourism brand image of Yuncheng City in a visual way,and gradually establishes the whole set of tourism brand visual image which is easy to spread,so as to help Yuncheng city realize self-improvement of tourism brand visual image And promotion.