A Comparative Study On The Trade Competitiveness Of Cultural And Creative Industries In China And The United States

After entering the 21 st century,the rapid development of cultural and creative industries has made great contributions to the world economy.Nowadays,the cultural and creative industry has become an important industry in many developed countries.In contrast,although our country’s cultural and creative industry started late,it has developed rapidly.China is currently the largest exporter of cultural and creative products.While achieving impressive results,there are also problems such as uneven development of cultural and creative industries.As the world’s largest economy,the United States is the largest exporter of cultural and creative services,and its cultural and creative industries are highly developed.Therefore,under such a background,this article takes the United States as the object of comparative research,and through the comparative study of the trade competitiveness of the cultural and creative industries of the two countries,it can not only reflect the different competitive advantages of China and the United States in the cultural and creative industries,but also provide our country with The development of this industry provides experience that can be used for reference,which is of great significance to the research and development of our country’s cultural and creative industries.First of all,this paper analyzes the current situation of Sino-US cultural and creative industry trade from the scale of Sino-US cultural and creative industry trade and the export structure.It is found that our country is dominated by the trade of cultural and creative products,and the export structure of cultural and creative products is mainly designed products,and the export types are too concentrated;the United States is dominated by the trade of cultural and creative services,and the export structure of cultural and creative products is relatively reasonable.Secondly,this paper calculates the trade competitiveness level of Sino-US cultural and creative industries by constructing a comprehensive trade competitiveness index.maintain a high standard.Finally,based on the diamond model,this paper conducts an empirical study on the factors that affect the trade competitiveness of the cultural and creative industries in China and the United States.It is concluded that the factors that have an important impact on the trade competitiveness of China’s cultural and creative industries are the number of R&D personnel,the penetration rate of the Internet,and the number of international tourist arrivals.In the United States are the number of residents’ patents,intellectual property acquisition fees,and per capita consumption expenditure.The differences in the factors affecting the competitiveness of the two countries are mainly reflected in the two influencing factors of intellectual property acquisition fees and the number of resident patents.Combined with the conclusions of the full text,this paper puts forward relevant suggestions such as emphasizing the development of intellectual property rights,cultivating high-quality compound talents,and guiding residents’ cultural consumption views.