Research On The Promotion Of Animal Husbandry Technology In Shandong Province Under The Background Of Mobile Interne

Agricultural technology extension is an important way to transform agricultural scientific and technological achievements into real productivity,and a solid guarantee for agricultural development.This paper takes the current rapid development of mobile internet technology as the research background,takes the promotion of livestock breeding technology in Shandong Province as the research object,takes the agricultural technology diffusion theory,agricultural scientific and technological achievements and transformation theory,agricultural extension communication theory,and farmers’ behavior change theory as the important theoretical basis for the research,and uses the research methods of questionnaire survey,interview,literature and other methods,Summarize the promotion technology of animal husbandry and breeding industry in Shandong Province in recent years,analyze the promotion methods and models,analyze the measures to improve the efficiency of technology promotion,analyze the successful experience and existing problems of the relevant subjects of animal husbandry and breeding industry in Shandong Province in carrying out technology promotion activities,which are mainly reflected in the lack of Internet thinking of technology promotion subjects,inertia thinking and empiricism making it difficult to change the inherent traditional promotion model;The promotion audience is affected by the stable thinking and educational level,the learning motivation is insufficient,and it is difficult to use the Internet to obtain advanced animal husbandry technology;The promotion content lacks big data analysis support,and there is a gap between the promotion content and the actual demand;The promotion model is outdated and lacks technical support,which is difficult to adapt to the current rapid development of industrial development and economic model;The promotion effect is affected by time and space constraints,and the benefits are narrow.Based on the current situation of animal husbandry and breeding industry in Shandong Province,combined with the relevant advanced experience of agricultural technology promotion at home and abroad,this paper puts forward suggestions and countermeasures: first,formulate relevant supporting policies for the use of mobile Internet to promote animal husbandry and breeding technology,and provide policy guarantee and legal norms for animal husbandry and breeding technology promotion activities;Second,use data mining and other technologies to analyze the technical needs of aquaculture practitioners,promote the supply-side reform of technology,and make scientific planning to ensure that the supply of technology promotion meets the needs;Third,set up a promotion think tank,distinguish the difference between the promotion content and the promotion object,and implement the scientific promotion model of careful overall planning and one policy for one thing;Fourth,change the promotion idea,improve the Internet awareness,abandon empiricism,and embrace the advantages of mobile internet promotion,scientific organization and promotion;Fifth,build an all-round development model of politics,industry,research and learning,build an all-round communication and exchange online platform,and form a material basis for all-round development.At the same time,pay attention to the development of Internet talents,so as to explore,cultivate and make good use of talents;Sixth,we should pay attention to the guidance and participation of agricultural and animal husbandry enterprises,improve the Internet level of agricultural and animal husbandry enterprises,and give full play to the advantages of social resources to promote the promotion of animal husbandry technology;Seventh,adopt the current popular expert classroom,short video teaching,cloud visit and other models to provide new ideas and new ways for the promotion of animal husbandry technology.