Research On Policy Optimization Of Cultural And Creative Industries In Chengdu From The Perspective Of Policy Tools

As a golden industry in the 21 st century,the cultural and creative industry(CCI)has brought huge economic and social benefits and has risen rapidly around the world.Reasonable and effective CCI policies play an important role in boosting the development of the industry.Governments all over the world are introducing relevant policies to promote the development of the industry,and policy tools are the means of implementing policies,and scientifically formulating policy tools is an important part of policy formulation;at the same time,By sorting out the existing research results,there is a lot of research space to study regional CCI policies from the perspective of policy tools.Therefore,based on the perspective of policy tools,this paper builds a three-dimensional framework to conduct an overall analysis of the text of Chengdu’s CCI policy,which has practical and theoretical significance.Chengdu,as an important birthplace of cultural and creative industries in Sichuan Province and even the southwest region,promotes the development of cultural and creative industries in the city with a series of supportive policies.This paper first expounds the research background and research significance,through the comparison and summary of the development trend of the cultural and creative industries at home and abroad,and completes a review of the relevant literature on the cultural and creative industries and their policy applications.At the same time,this paper sorts out the development trend of the cultural and creative industries in my country and Chengdu and the corresponding policy formulations,illustrates the rationality of research policies for the development of cultural and creative industries based on market failure,and uses policy tools,industrial value chains and stakeholder theory to build a three-dimensional framework.,using the content analysis method to carry out research on the policy texts of Chengdu’s cultural and creative industries.First,the text content analysis and coding are carried out,and then the quantitative analysis of Chengdu’s CCI policies based on policy tools is carried out from three dimensions.Through analysis,based on the three-dimensional framework research,this paper finds that when the Chengdu government uses policy tools,there are problems such as insufficient policy implementation,lack of departmental autonomy,imbalance in the use of policy tools,insufficient attention in the production,transaction and consumption stages,and neglect of the role of consumers.Combined with the development characteristics of Chengdu’s cultural and creative industries and the theory of this paper,under the analysis results of three dimensions,with the goal of establishing a balanced and coordinated cultural and creative industry policy system,specific suggestions are put forward from three aspects: environmental,supply and demand.Optimize the combination of policy tools in order to achieve the effect of enhancing policy effectiveness.