Research On The Path Of Red Culture Communication From The Perspective Of New Media

Nowadays,culture plays an increasingly important role in national construction and national revitalization.As an advanced culture born in the revolutionary era,red culture is rooted in excellent national genes,leading the development of the times,encouraging generations to move forward bravely.The arrival of the new media era has brought new opportunities and challenges to the dissemination of red culture.Hong an County is a famous " general county " with 223 generals.The county is rich in material and spiritual cultural resources.However,in the new media environment,the dissemination of Hong ’an red culture is facing many difficulties.It is of great significance and value to study the transmission path of Hong ’ an red culture in the new media environment for promoting the development of regional red culture and enhancing national cultural confidence.Paper in the research method,first of all,using the field survey method and questionnaire survey method,through the Hong ’ an county-level financial media,well-known scenic spots,around the school to visit research and distribution of online and offline questionnaire,for the red culture of Hong ’ an communication status and problems lay the foundation.Then in the analysis of the red culture communication path of Hong ’ an,using comparative research method,the red culture communication of Hong ’ an and Jiangxi Jinggangshan,Hunan Shaoshan and other areas of red culture communication better comparison,the red culture communication experience of these areas and the red culture communication of Hong ’ an actual combination,in order to explore the innovation path of red culture communication of Hong ’ an.The main body of this paper is divided into five parts,the first part of the article combed the new media,red culture and red culture of Hong ’ an and other related content,to pave the way as a big environmental background,the following four parts are based on the red culture of Hong ’ an communication path as the research focus,respectively,from the concept,content,channel,path four aspects of analysis,to explore the red culture of Hong ’ an communication problems and corresponding countermeasures.First of all,there are conceptual problems.The government of Hong ’ an County lacks awareness of dialogue,the public lacks awareness of active learning,and the local lacks awareness of collaborative integration.To solve these problems,many parties should take the initiative to innovate,and the government and its relevant departments should keep in mind the user awareness and listen to the voices of the public.People should improve their awareness of learning and take the initiative to learn Hong ’ an Red Culture;as a local regional red culture,we should have the consciousness of integration and cooperation,and strengthen the external contact and communication of red culture in Hong ’an.Secondly,there are problems at the content and form levels.The content of red culture communication in Hong ’ an is single,homogeneous and shallow,lacking in in-depth excavation,lacking in new ideas in the form of presentation,and unable to mobilize the interest of the audience.To solve these problems,we should dig into the local characteristics of Hong ’ an,create IP with recognition,and actively use new media technology to achieve innovation in the form of presentation,enhance the user ’ s experience,and stimulate the user ’ s learning interest.Then there is the problem of red culture communication channels in Hong ’ an.The red culture communication channels in Hong ’ an are narrow and single,and the online and offline channels are very limited.To solve these problems,we need to work together from the "hardware " and "software ",strengthen infrastructure construction offline,actively layout short videos and graphic platforms online,and disseminate red culture in Hong ’ an through multiple channels.Finally,it is the team issue of red culture communication.Red culture communication in Hong ’an lacks professional talents and youth communication groups.Therefore,it is necessary to cultivate professional communication talents,support red "opinion leaders",strengthen red education of red youth groups in schools,and promote the inheritance and development of red culture in Hong ’ an in the new era.Through the analysis and discussion of different levels,this paper hopes to find out the targeted measures to help the spread of Red Culture in Hong ’an,and provide new ideas and programs for the spread of Red Culture in Hong ’an under the new media environment.