Research On The Decorative Patterns And Branding Design Of Bronze Drum In Guangxi

The bronze drums are a kind of percussion instrument created by the ancestors of the Zhuang people in the Lingnan region of China.They originated in the central and western Yunnan during the Spring and Autumn Period,and with the migration of ethnic groups and cultural exchanges,they spread to Guangxi,Guangdong,Guizhou,Sichuan,Chongqing,Hunan and other provinces in China and many countries in Southeast Asia.So far,there have been more than 2,700 years history.At first,the bronze drums were evolved from the upside-down of a practical vessel(a kettle,a type of cooking utensil).Later,in the long process of development and dissemination,various social functions such as musical instruments and sacrificial vessels were derived.The ideology,culture and customs of the fraternal ethnic groups with ancestors as the main body have developed eight types of bronze drums,including Wanjiaba type,Shizhaishan type,Lengshuichong type,Lingshan type,Beiliu type,Zunyi type,Ximeng type,and Majiang type,which in the same line,retaining the modeling characteristics of "its shape is like a kettle,with a hollow surface and a round surface".As a result,The bronze drum culture with beautiful shape and beautiful meaning,which is a rare treasure in the treasure house of Chinese art.Today,under the impact of modern society,Guangxi bronze drums,as a "living fossil" to record the history,culture and thought of the Zhuang people,are facing the contradiction between the transformation of social needs and the lack of innovation and application.The fundamental reason is that Guangxi bronze drums have not yet found a suitable way of modernization and activation,resulting in insufficient development and utilization of its culture,shape and decoration.As the essence of Guangxi Zhuang culture,the inheritance and development of Guangxi bronze drum culture is an important way to promote the spread of Zhuang culture and the establishment of Zhuang ethnic identity.This article aims to analyze the origin of Guangxi bronze drum culture and deconstruct bronze drum shape symbols and decorative symbols from the perspective of artistic design,It expounds the mapping relationship between bronze drum modeling symbols and social culture and social thought,analyzes the significance of Guangxi bronze drum brand development in the context of contemporary society and its advantages,disadvantages,opportunities and challenges.Next,For the characteristics of Guangxi bronze drum culture and the difficulties in the branding process,this paper proposes the Guangxi bronze drum modeling symbol modularization strategy and the Guangxi bronze drum brand life-building strategy.Finally,taking the branding design of Guangxi bronze drum as a practice,it combines the basic system design of Guangxi bronze drum brand,the design of brand peripheral products,and the design of brand cultural and creative products to create a brand named "Hong sheng".Taking this as an example,it proposes a reference plan for the industrialization development of other folk cultures in Guangxi.