"Water Margin" is one of the four classic works in China.Since ancient times,the local conditions and customs of Yanggu County are full of justice and pride,diligence and simplicity,self-improvement and innovation.It has accumulated a strong water margin culture.Its culture is clearly reflected in geography,hydrology,heritage sites,architecture,tourism commodities,cultural activities and so on in the form of material,behavior and spirit.Taking the regional cultural spirit of Yanggu County in the water margin as the starting point and deeply combined with the current economic,cultural and social development of Yanggu County,this paper combs and refines the regional characteristics and cultural spirit of Yanggu County from the perspectives of author,story scene and era change,so as to explore the country,society and culture reflected in the story of Yanggu County in the water margin The spiritual embodiment of personal thoughts and the comparison,connection and contemporary transformation with socialist core values;At the same time,using the research results to guide the creation of a series of visual graphics and applied works about the regional culture of Yanggu County.It aims to carry forward the water margin culture,improve the popularity of Yanggu County and promote local economic development.Firstly,this paper makes an in-depth analysis of the regional cultural characteristics of Yanggu County in the story of Water Margin from two aspects:regional characteristics and cultural spirit;Secondly,the cultural spirit of Yanggu County in the story of the outlaws of the marsh has been transformed from the national,social and personal levels.Taking its essence,it has been transformed into an excellent cultural spirit combined with the core values of socialism with Chinese characteristics in line with the development of the times.Then,it analyzes the source of the visual elements of the regional culture of Yanggu County in the water margin,and graphically refines the architecture,characters and diet of Yanggu County mentioned in the article,integrates the color and intervenes the culture,so as to form the visual construction of the water margin culture of Yanggu County.Finally,summarize and sort out the content of visual construction,and build "Yanggu courtesy" into a tourism system with regional characteristics from the information combination and application of public signs,scenic spot souvenirs and cultural and creative products. |