Research On The Visual Image And Design Of Laozi Cultural Tourism Scenic Spot

Culture is the soul of tourism,and tourism is the carrier of culture.Under the background of the integration of culture and tourism,cultural tourism can meet people’s increasing spiritual consumption demand,and cultural tourism can just meet people ’ s spiritual pursuit,many cultural scenic spots are weak to the construction consciousness of the visual image in the scenic spot,and the infrastructure of the scenic spot is unique,regional and systematic,which leads to the lack of soft competitiveness of the scenic spot.First of all,this paper expounds the relevant theories of Laozi culture and the brand visual image of the scenic spot,which lays a theoretical foundation for this paper,through the overall exploration and analysis of the present situation of its visual image design,the common problems existing in the Laozi cultural tourism scenic spot are found,and the design principles suitable for the Laozi cultural scenic spot are summarized through the analysis of the questionnaire,in the end,it deeply excavates and studies Laozi culture,extracts the visual factors such as color and figure from Laozi culture and Laozi cultural scenic spot,and takes Taiqing palace and mingdao palace as the design target,using the methods of element extraction,element recombination and element induction,the representative buildings and cultural relics are selected from Laozi cultural scenic spots,and the corresponding line drawings are drawn as visual symbols,the extracted cultural visual symbols are transformed and applied to a series of visual image designs,such as signs,tickets,cultural and creative souvenirs,scenic guides,public facilities,and the image of scenic service personnel,etc.,design a set of unique,with regional cultural characteristics of the brand image.Through the design and construction of the brand image of laotse cultural scenic spot in Luyi County,this paper tries to satisfy the increasing spiritual demand of people,improve the overall image of laotse cultural scenic spot in Luyi County,and strengthen the soft power of local culture.