Urban Tourist Illustration Design And Application Based On The Integration Of Regional Culture And Visual Image

With the development of tourism,the design and promotion of urban tourism image have become an important issue for many cities.The integration of regional culture and visual image is the current point.Many cities utilize the resources of regional culture to promote the cultural characteristics of tourism image.In addition,with the rapid expansion of new media users,the travel illustration has become more popular because it is suitable for the spread of new media.The integration of regional culture and visual image will make the design have more traditional culture features and new media communication characteristics,which are more conducive to the establishment and promotion of tourism image brand.The city of Fuzhou has a long history and many cultural landscapes.Based on the integration of Fuzhou regional culture characteristic and the visual image,the typical scenic spots illustrations have been designed with simplified design style,and the designed illustrations have been applied to the design of tourism derivative products.As a result,the designed illustrations and products can further enhance the fame of Fuzhou as a tourist city.