Based On The Natural Landscape And Cultural Emeishan Visual Recognition System Design

Mount Emei is a national5A-level scenic tourist area, it is the world’s natural and cultural heritage, it has beautiful scenery, a wide variety of plants and animals, the same time it is also one of the China’s four famous Buddhist mountains, has a large number of temple architecture, various scriptures, Buddhist treasures, but also because of this, every year the Emeishan play pilgrimage travelers flocked to. Analysis of Mount Emei crowd, mainly domestic-based, probably accounted for more than85%abroad, mainly in Southeast Asia, and Southeast Asian tourists above a certain age, mainly middle-aged. Why Emeishan play tourists pro rata so it? How to attract more visitors, or how to attract more domestic and foreign tourists with spending power? The one hand and the planning and promotion programs, as well as efforts to promote, on the other hand is the of Mount Emei image visual recognition system. But Emei Mountain has a system visual image design, the Emeishan fame extreme does not match the, even existing Emeishan logo, it is not distinctive and unique, trend and other scenic flag identical, recognizable, the general public is easy to be confused with other scenic spots, can be said to some extent, which also contributed to Emeishan lack of visibility in the world one of the reasons.This article is in such a context of discussion and research, according to the natural landscape of Mount Emei and literati poetry, according to two features of the Emeishan Buddhist mountains start related series Emeishan tourism image visual identity system design, as far as possible the natural landscape of Mount Emei River cultural landscape is a good concentration and combination, and strive to dig out the most beautiful and wonderful Emeishan most essential characteristics injected into the visual identification system which display to an optimal viewing angle and the best entry point to the public, and enhance Mount Emei scenic spots the competitiveness of the public a better understanding of Emeishan, thus like Emeishan, to attract them to visit Mount Emei, the better development of the Emeishan tourism economy.