Research On The Visual Design Of Images For The Sama Festival Of The Dong People In Sanbao Dongzhai In Rongjiang,Guizhou

Sanbao Dong Village in Rongjiang,Guizhou is a well-known Dong inhabited area.In 2006,the Sama Festival,represented by Sanbao Dong Village in Rongjiang,Guizhou,was declared and included in the first batch of national intangible cultural heritage list,and now it has developed into an important local cultural tourism resource.As the oldest and grandest festival in Sanbao Dong Village,the Sama Festival has profound cultural connotations behind its festival images.However,so far,the publicity concept and cultural and creative product design of the Sama Festival are relatively weak,and they have not been well reflected.Festival image resources for design and development.This paper analyzes and researches the images of costumes,architecture,and festival activities of the Sanbao Dongzhai Sama Festival from the perspective of art design,and transforms the design concept of the intangible cultural heritage festival into modernization through field research on the development status of the Dong Sama Festival in Sanbao Dongzhai.Incorporating festival publicity design and cultural and creative design,the principle of image visual design of Sanbao Dongzhai Sama Festival is proposed.It mainly practiced the visual transformation of the images of the Sama Festival of the Dong in Sanbao Dongzhai,Guizhou,developed cultural and creative derivatives,and fully explored the cultural value,economic value and social value of the Sama Festival.As a case of the modern transformation and promotion of intangible cultural heritage festivals,the results of this research provide a reference for the modern visual promotion of traditional folk festivals from the perspective of theory and practice.