Research On Shigeo Fukuda’s Graphic Design Language And Thinking

Shigeo Fukuda as one of the world’s famous graphic designers,many of his design works are widely praised in the world,has a great influence in the graphic design industry.As China has some similarities with Japan in traditional culture,it is very necessary to explore Shigeo Fukuda ’s graphic design language and thinking as well as the enlightenment to Chinese design.Shigeo Fukuda is a typical representative of contemporary graphic design in Japan.In terms of design language and thinking,he has typical characteristics of western modern design,and at the same time,he skillfully contains the spiritual connotation of the East,which has set a good example for Chinese graphic designers.The study of Shigeo Fukuda’s graphic design language and thinking has certain social value and practical significance.The subject research has sorted out the literature through desktop research,and made a theoretical overview of the world graphic design master Shigeo Fukuda and his creative concept and design style on the basis of the existing research results.At the same time,this project analyzes his design cases combined with other discipline methods,and obtain new theoretical viewpoints.This project will systematically study Shigeo Fukuda from multiple perspectives,levels and perspectives,combined with his social and cultural background and aesthetic consciousness at that time,examine Shigeo Fukuda’s designs from the perspective of visual art and the current cultural situation,and deeply appreciate Shigeo Fukuda’s unique "game heart" and "mathematical mind" in graphic design,explore his humorous spirit and the inspiration and method of artistic creation,and show his unique design language and creative thinking to the public.First of all,using the phenomenological method,the phenomenological restoration of Shigeo Fukuda’s graphic design language returns to the essence of visual communication design.Secondly,using the theory of psychology,aesthetics,mathematics and other disciplines to re-examine and explore Shigeo Fukuda ’s graphic design language and thinking,and conduct systematic research combined with its inherent national spirit characteristics.Thirdly,through the perception of game soul and mathematical spirit in Shigeo Fukuda’s graphic design,the aesthetic characteristics of his visual language are analyzed,his design mentality is explored,and the theory is summarized.Finally,the paper summarizes Shigeo Fukuda’s influence on the world graphic design field,analyzes his inspiration and guiding significance to Chinese design,and draws its enlightenment to Chinese design education.It aims to pursue the beautiful visual language that is generally understood by human beings,and provides rich nourishment for the development of Chinese modern graphic design.The main conclusions of the subject are as follows: First,Shigeo Fukuda’s plane visual illusion language is based on human vision,its innovative approach is "free change of imagination",and its special charm is the universal persuasion of individuality.Second,the humorous expression language in Shigeo Fukuda’s graphic design is the embodiment of his "game heart",the wisdom of his "game heart" design is the spirit of "sorrow for things" and people-oriented,empathy is a solid foundation,and the beauty of his design trick is the beauty of "secret and mysterious",including the beauty of emptiness and essence.Third,the "mathematical mind" in Shigeo Fukuda’s graphic design reflects the beauty of mathematical logic and mathematical modeling in the visual language.The basic characteristics of its mathematical beauty are simplicity,harmony,and singularity.His mathematical mentality is non-directed towards the composition of perceptual mathematical mind and precise rational mathematical mind.Fourth,Shigeo Fukuda’s unique world view has an important influence on the graphic design field,which has guiding significance for graphic design in China,and promoting the improvement of China’s design education.