Research On Visual Language Expression In Dynamic Graphic Design

Motion graphic design is a branch and extension of graphic design.It is a new type of animation.It has a concise picture and small and clear communication advantages.With the promotion of digital technology,it can effectively improve the multiple-effects and creativity of information communication with its unique visual performance.Motion graphic design is applicable to various fields due to its unique advantages,such as product DEMO display,mobile UI interface,data display in web pages,popular science APP,etc.In various fields and industries,it is popular with audiences and users,and its visual communication value is immeasurable.So,with the rapid development of digital technology,the use of motion graphic design will be more extensive.And visual language in motion graphic design can not only convey a lot of information,but also can quickly attract the attention of the audience to meet their aesthetic needs.Therefore,in order to apply motion graphic design to actual creation,it is particularly important to study visual language expression in motion graphic design.In this paper,the visual language and its expression in motion graphic design are the main research objects.Combining a large number of cases,the analysis of visual language expression in motion graphic design is analyzed from multiple perspectives.This article starts with the connotation and characteristics of motion graphic design,and the basic meaning of visual language in motion graphic design,and analyzes the aesthetic characteristics and practical application of visual language in motion graphic design.Secondly,it mainly analyzes the expression elements of visual language in motion graphic design.They are dynamic,character,colour,modelling,composition,shots,and focus on analyzing its features,functions,and effects of expression.Once again it studies the basic ways of visual language expression in motion graphic design,such as direct and concrete expressions,including dynamic,contrast,humor,exaggeration,super-realistic expression,etc.And indirect and implicit expression,including metaphor,analogy,symbol,association,metonymy,lyricism,suspense expressions,etc.Finally it explores the application of visual language expression in motion graphic design,studies the diversified application styles of motion graphic design and the application type and effects of visual language expression in motion graphic design,combines the case "<UFO Talk>Second Season".Through the exploration of visual language in motion graphic design,we deeply understand the features,functions,and performance effects of visual language elements in motion graphic design,further explore the application expression of visual language in motion graphic design,summarize the advantages and disadvantages of current motion graphic design,explore the development path of future motion graphic design,and play a certain reference role in applying relevant theories of visual language expression to motion graphic design.