Research On The Visual Image Design Of Gongyi Grottoes Temple Brand "A Corner Of The World

With the change and development of contemporary information,people have a variety of choices in the way of obtaining information,and more stringent requirements for receiving methods.Nowadays,the market competition is fierce,and visual image design has become an important measure for brands to occupy a place in the market.It can not only make the brand more recognizable,but also attract the public and stimulate consumption.Of course,the long-term development of the brand is inseparable from the deep content,and it is beneficial to enrich the expression form of the brand image by mining the unique content in the excellent culture.As one of the most important grottoes in China,Gongyi Grottoes temple has been praised as "stream,fog,rock cloud" and "secluded resort" since ancient times.Although its scale is not large,the temple works are diverse and rich in artistic elements.I believe that through the visual image design,not only can enrich the brand image content,but also can improve the publicity degree of the brand image of Gongyi Grottoes temple.However,during the field research,the author learned that the Gongyi Grottoes temple is poorly accepted by the public,and there is no set of perfect visual image design at present.Among them,the version of the brand logo,there is no clear design content;The contents of tickets and explanatory tickets are multifarious and the layout is not distinctive;The language content of the warning board in the temple is not unified;Staff are missing office supplies.In addition,gongyi Grottoes Temple has no official website and public account,few channels to obtain information from the Internet,and lack of tourist souvenirs and other image design problems,so that the first impression of Gongyi Grottoes temple to consumers is not deep.Today,there are signs that its status has been eclipsed by the market.Just so,Gongyi Grottoes Temple can improve the brand visual image design,deepen the audience’s understanding of the brand.Therefore,this project takes brand visual image design as the starting point.In the early stage,through literature collection and field investigation,the relevant information of Gongyi Grottoes temple is obtained,the regional information is classified and sorted out,and the visual elements that can be applied to design and creation are summarized.Then,through the comparative analysis of similar brand visual image design cases,thinking and summed up the methods and principles applicable to the design practice of this topic.Then,according to the results of the preliminary questionnaire survey,put forward the "Corner of the World" Gongyi Grottoes brand visual image design theme,clear design positioning,design practice,development and creation of gongyi Grottoes brand visual image design works.This topic with the help of modern design to improve the image of Gongyi Grottoes temple,shape the visual image with regional characteristics,show the artistic charm of Gongyi Grottoes Temple.Through the subject research,the paper explores the brand visual image design strategy of gongyi Grottoes regional culture,excavates the new way of grottoes art in the new era and the new value of brand visual image design,so as to provide favorable help for the public to understand Gongyi Grottoes temple and strengthen the publicity of Gongyi Grottoes Temple.