Exploration And Reflection On The Visual Image Of Native Mother And Baby Brand

《The population development planning of "11th five-year and2020plan"》 pointed out:the influence of the80-90s of the20th century, the third birth peak will make20to29years old fertility period women, form a peak in the future more than10years, birth rate and births will significantly increase, our country will be born the fourth population boom between2005and2020. To face the huge domestic market, build local maternal and infant brands has become an important issue.The author makes a preliminary exploration and research for the local maternal and infant brand about visual image design, analysis of the current domestic maternal and infant brands in the field of visual image design error, and put forward its future development trend, in order to solve the problem of practical problems of native and brand image to provide the corresponding ideas and reference.First, this paper expounds the shape the local background and significance of maternal and infant brands, as well as the visual image design of brand image creation. Secondly, by studying native American maternal and infant brands visual image, compared with China’s existing and looking for local maternal and infant brands in the myth of visual image design and insufficient. Then, according to the characteristics of maternal and infant brands audience analysis of China, to trend of the development of maternal and infant brands. Finally, the application of local maternal and infant brands visual image design theory to concrete instances, stand in the perspective of the designer on the experimental brand visual image design, excavate elements from traditional Chinese culture, and converted to visual elements use in the design, explores how to create a more suitable for the local maternal and infant brand visual image, set up internal communication with consumers, create competitive local maternal and infant brands.