Research On Internet Buzzwords From The Perspective Of Values

In recent years,some popular online words have been used by official media such as People’s Daily,Bite at Words and so on,which has aroused widespread concern in academic circles.As the future of the young motherland,full of national hopes,cultivating its correct values has the charm of the times and the color of reality,and it is also an issue of the times to help the new development of ideological and political education.The existence and development of online buzzwords reflect people’s value orientation and psychological appeal to a certain extent.At the same time,the use of online buzzwords may affect people’s original ideological structure and the purity and standardization of Chinese.Therefore,how to explore the network buzzwords from the perspective of values,from the current situation of the use of network buzzwords,specifically analyze the deep-seated reasons and the hidden social problems behind them,and reasonably regulate and guide the use of network buzzwords is particularly necessary.Network catchwords refer to the network language which takes the Internet as the technical carrier and natural language as the support,recombines human language or nonverbal symbols,expresses inner appeal,reflects value orientation,is popular for a period of time and is loved by the public,and has both network and popularity characteristics.From the perspective of network buzzwords,values refer to people’s general views and opinions about value and the relationship between values,and are the sum total of positions,opinions and attitudes that people hold when dealing with various problems and making value judgments.People use network buzzwords with novel forms,rapid spread and colloquial features to vent their emotions and relieve stress through entertainment.Construct identity and mark individuality;Construct the functions of belonging to the group,following the crowd,communicating efficiently and expanding communication.By analyzing the emergence and development process of online buzzwords,based on the research results of domestic and foreign scholars on online buzzwords and values,an empirical investigation is conducted.After investigating the current situation of people’s use of the top ten online buzzwords in recent two years,this paper specifically discusses the purpose and possible impact of people’s use of online buzzwords in the perspective of values,specifically analyzes the use of online buzzwords in the perspective of values,and specifically explores the causes of the use of online buzzwords in the perspective of values.As for the use of some popular online words,there are some phenomena that the semantics and forms are not up to standard.This paper analyzes the causes of these problems from the aspects of government,educators,individuals and the dissemination of socialist core values.From the perspective of the government,it is necessary to strengthen the standardization and guidance of network buzzwords;From the perspective of educators,it is necessary to strengthen the response to network buzzwords;From the perspective of individual’s use of online buzzwords,it is necessary to strengthen their own self-cultivation of online discourse literacy;From the perspective of the dissemination of socialist core values,it is necessary to strengthen the education of socialist core values to gather social consensus,guide the use of network buzzwords,control the chaos of the use of network buzzwords,eliminate the ideological poison and distorted value orientation of negative network buzzwords,and create a clear and positive atmosphere for the use of network buzzwords.