Research On Product Detail Page Copy Of E-commerce Platform

Product detail page editing is an important content of e-commerce activities.In a narrow sense,it is a copy of product detail and selling points displayed on the e-commerce platform,mainly in language,in order to promote the sales of products.Based on 1020 e-commerce platform product detail pages,questionnaire and internship experience for the paper of support,carding and research e-commerce platform product detail page copy of profiles,writing “four segments” characteristics,strategies and methods,existing shortcomings,solutions and development trends.In general,the components of the product detail page document is divided into declarative information copywriting,promote product sales marketing copy and brand quality precipitation copy,and their functions are analyzed.For writing “four segments”characteristics,the paper finds that the writing subject has cooperative consciousness and digital literacy,the writing object has richness and pertinence,the writing carrier has practicality and aesthetics,and the writing recipient actively participates in writing activities.For writing strategies and methods,think from multiple angles,collect writing materials from multiple sources and combine multiple approaches.In addition,the copy on the product details page of e-commerce platform has the disadvantages of excessively pursuing visual art,ignoring the value of words,vague concept,unreasonable structure,and excessive exaggeration and inducement of copywriting content.The paper thinks that it can be optimized from the aspects of paying attention to reality and objectivity,paying attention to logical rigor and pursuing novelty and uniqueness.Finally,the paper predicts the future development trend of product detail page copy.Research in this paper,through the above content,expect for future product detail page copy provides some effective guidance advice.