Innovative Design Of Zhuang Buluotuo Cultural Creative Brand Based On The Concept Of Cultural And Tourism Integration

As the level of the national economy rises,the importance of the cultural and tourism industries in the development of the national economy continues to grow.At present,cultural absorption on paper and touristic sightseeing on horseback can no longer meet the spiritual and cultural needs of the people in the new era.As a collection of traditional Zhuang culture,the Zhuang Blotuo culture is of great significance to the study of Zhuang agriculture and art in various historical periods.However,the branding of Blotuo culture is still in its infancy and needs to be enhanced in terms of resource integration and branding.Taking the innovative development of ethnic culture as an entry point,combining Blotuo culture with the concept of branding based on the perspective of cultural-tourism integration is conducive to enhancing the soft power of regional culture and strengthening the core competitiveness of ethnic culture.Based on the development trend of cultural-tourism integration and the development strategy of ethnic culture branding,this paper combines the advantages and development needs of Zhuang Blotuo culture,adopts sample analysis,case study analysis and other research methods,proposes the ideas and promotion strategies for constructing the creative brand of Zhuang Blotuo culture under the concept of cultural-tourism integration,and clarifies the innovative design path of the brand and brand derivatives,in order to break through the development bottleneck and break the homogeneity and low quality barrier of the cultural industry.The aim is to break through the bottleneck of development and break the homogenisation and low quality barrier of the cultural industry.Firstly,the basic concept and cultural characteristics of Zhuang Blotuo culture are combined with the concept of cultural-tourism integration to explore the idea of constructing ethnic cultural creative brands and provide theoretical support for further exploration of the article.Secondly,through fieldwork and questionnaire research,the current situation of the development of the Blotuo cultural industry and the strategic positioning of the brand are analysed respectively,and the inner connection between the elements is further sorted out,suggesting that the integration of culture and tourism is an important premise and basic guarantee for the development of the Zhuang Blotuo cultural and creative brand.It also points out that under the trend of cultural-tourism integration,the ethnic cultural brand should follow the cultural brand building principles of ethnic culture as the main body,cultural audience as the centre,and the integration and development of all elements.Finally,a systematic brand construction is carried out for Zhuang Blotuo culture,with innovative designs for the brand visual identity system,brand concept,IP image,derivative products,H5 and so on.By building and promoting the Zhuang Blotuo cultural creative brand,not only can it break the traditional cultural industry development stereotype and solve many problems in the current development of the cultural tourism industry,but also make the brand stand out in the cultural tourism market and form a memory point while satisfying the public’s spiritual cultural and aesthetic needs,so as to realise the perpetual inheritance and spontaneous protection of culture.At the same time,this has certain implications for the branding development of other minority cultures.