"Cool" is not only a popular culture favored by young people in the consumption era,but also an extremely important aesthetic form in the postmodern cultural context.The formation of "cool" as an aesthetic form is not achieved overnight,but has gone through a long process from prototype to formation."Cool" as a cultural phenomenon was conceived and born at the height of economic and cultural prosperity in the middle of Western modern society.After that,it continued to develop and along with the process of modern people’s pursuit of personalized aesthetics.When the wind of modernism was introduced into China,it took root in China and presented a new spiritual outlook and aesthetic vitality through the transformation of Chinese local culture.Although "cool" as a popular culture presents different forms and connotations that change with time and follow the trend,"cool" as an aesthetic form is a theoretical generalization and significance of the "cool" cultural phenomenon It shows relatively stable aesthetic characteristics and philosophical connotations.The thesis first sorts out how the "cool" culture was conceived,germinated and even popular in the modern Western context,and it was imported into China with the pace of China’s opening to the outside world,spread to real life,penetrated into the ideology,and became a new trend favored by young people.Then,following the idea of asking about the essence of phenomena,the thesis analyzes the "cool" from three aspects: the intrinsic driving force of human beings as the subject,the influence of social and economic systems on human beings,and the transformation of postmodern human ideology and concepts.It is the deep-seated reason for it to be a specific aesthetic form.Based on this,the paper focuses on the two aspects of "cool" in art and daily life,from the two aspects of form and content,to demonstrate the aesthetic characteristics of "cool",and from two aspects of conflict and transcendence,satisfaction and superiority,etc.The uniqueness of the "cool" aesthetic experience is summarized.As a secondary aesthetic category of "ugly","cool" is inextricably linked with "weird","absurd" and "horror",which all belong to the category of "ugly".Therefore,the paper also conducts a comparative analysis of the similarities and differences between "cool" and these related categories.Finally,from the perspectives of "breaking through the shackles of traditional aesthetics,boosting the aesthetic economy,as well as anti-elitist,mainstream interests,commercialization,and vulgarization tendencies,the thesis analyzes the aesthetic meaning and practical impact of "cool"Explore.The thesis takes the "cool" cultural phenomenon in the postmodern period as the breakthrough point,combs the generation and evolution process of the "cool" aesthetic form,and explores its unique connotation and profound significance as a new aesthetic form,which is not only for updating and expanding the traditional aesthetic category The system and construction of aesthetic morphology with the characteristics of the times have important theoretical enlightenment significance,and in a certain sense,it can also provide a research case that can be used for reference in the application of basic aesthetic theories to explain contemporary aesthetic cultural phenomena. |